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Tag: Tools for post-integration

Using CrowdTangle

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    • Amber Burgess of CrowdTangle focuses on using the tool for newsgathering and performance measurement on social.

    More training on Reporting & Writing:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • To the Point 101 — Why we’re doing it and what successful TTP looks like

    We know our younger digital readers are seeking scannable, easy-to-digest content. Here’s what it is (and isn’t), how our efforts so far are helping us reach readers with premium and metered content and some successful examples on how newsrooms are putting it to use and making it a priority.

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    • Google tools for journalists

    Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search), MapChecking for crowd size estimates, PhantomBuster, VisualPing for tracking website updates and other cool tools and hacks.

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    • How to use Viafoura for comment moderation

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    • Learn how to boost engagement with your audience while promoting civility. This training will discuss the role of the moderation, moderator role and permissions, and how to moderate.

    More training on Audience Engagement:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Parse.ly for data nerds

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    • In the weeds for BI types.

    More training on Metrics tools:

    Putting metrics to use on your beat

    What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?

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    • Metrics refresher: Overview of Parse.ly and Google Analytics dashboards

    This training is recommended for new employees. We cover the basics of how to use our metrics tools.

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    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • DEI tagging for editors and producers

    As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.

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