SEO Champions: April 2022 Deep Dive

The SEO champions team discusses best practices for targeting High Volume Keywords, search strategies for covering the NFL Draft. They also review case studies on Q1 YouTube wins and March Madness.


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Protected: Table Stakes: Design-do loops

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More training on Planning:

Find your shark (high interest topics in your community)

When a fatal shark attack happened at a local beach, the Cape Cod Times was ready. Find out how the paper maximized the moment with preparation that began years earlier. Not every market has sharks, but they do have the potential for big stories. Do you know what your shark is? Will you be ready when yours arrives? Executive Editor Paul Pronovost of the Cape Cod Times discusses how to prepare for that big moment through training, tools and expectations.


More training on Reporting & Writing:

50 enterprise ideas in 50 minutes

You need ideas. We’ve got them. And in this version of the 50 ideas in 50 minutes franchise, we add a new twist — what audiences would this be good for? Plenty of examples of great work done across GateHouse (and other media outlets). National News Editor Matt Leclercq and Tim Schmitt walk you through a fast-paced session sure to stir ideas.


More training on Reporting & Writing:

Digital audio (for editors)

As an editor, why should you be driving audio? What metrics should you be looking at? And what ideas are working elsewhere? Presenters Megan Rohrbacher and Tim Schmitt discuss how to help move the needle on audio.


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Analytics (for editors)

As an editor, what trends should you be looking for to steer coverage? How can you use analytics to grow your audience? This webinar goes in depth on how leadership can use analytics to improve both coverage and audience relationships.


More training on Metrics tools:

Analytics (for reporters)

A reporter’s understanding of analytics: This is a basic overview of how to use Parse.ly, Google Analytics and others. What does this mean for you, as a reporter? Note: This training from 2018 speaks to “page views.” In 2020 and beyond, we know there are better measures for audience engagement that help us understand longer-term relationships with readers. There’s more in the Audience Engagement category, with more coming into 2021.


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Audience growth (for editors)

Jean Hodges, GateHouse senior director of content, helps decision-makers understand how to grow their news organization’s audience. In this quick video, you’ll learn how to set goals and how to reach them.


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Audience growth (for reporters)

For reporters and frontline producers: here are five things you can do to increase your own traffic for your news organization.


More training on Reporting & Writing:

Building lasting relationships through engagement

Engagement is becoming more important than ever for newsrooms. Summer Moore, Dan Spears of Wilmington, Michelle Everhart of Columbus and Katie Landeck of Panama City offer some clear steps to start toward building relationships with your readers –– including in-person, social and online.


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Best practices for engagement and UGC forms

Summer Moore and Penny Riordan walk you through our new reader engagement form templates, which can be embedded directly into stories.


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Developing an evergreen plan

What is evergreen, and why should you care? This webinar answers your questions on how to develop an evergreen content strategy for your news outlet, and why.


More training on Reporting & Writing:

Increasing mobile video views in local markets

This Video Champions call discusses how to help newsrooms across small, local markets make the best use of video –– and how to increase engagement with their audiences. This video focuses on driving traffic and mobile views.


More training on Video:

Creating data visualizations

Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. In this quick clip, Farley discusses how to build visualizations that will engage and build trust with your audience. She demonstrates different tools to build quick data visualizations and animations.

The following is a link to further resources on data visualization.


More training on Audience Engagement:

#DoJournalismWithImpact (for digital editors)

Got a major project planned? Why not use Architect, the new external article template from GateHouse Media? Program developer Tyson Bird touches on how this tool can be used most effectively and shows examples of the template in action.


More training on Design:

#DoJournalismWithImpact (for editors)

How are you planning? Quick tips and examples on who’s doing this best, and seeing what the end result is. We’ll talk about the CND Google budget, and brainstorming sessions.


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#DoJournalismWithImpact (for reporters)

Hold on to your hats, we throw 30 great story ideas out in 15 minutes. Will include links to stories.


More training on Reporting & Writing:

Google: Enhanced search

Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. In this video, she discusses how to use enhanced search features.


More training on Reporting & Writing:

Google: Geo and mapping

Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. This video covers Geo and Mapping.


More training on Design:

Exploring Google Trends

Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. This video covers Google Trends.


More training on Audience Engagement:

Sports for specific audiences

With our new focus on audiences, earlier deadlines, fewer writers and your new expectations to show digital growth, every newsroom must take a hard look at how we cover sports. In many ways, sports will change more than any other team. In this session, we talk with sports leaders and reporters to discuss how ATM audiences fit into sports, and offer specific examples for content changes.


More training on Reporting & Writing:

Tips and tricks for photo workflow using PhotoMechanic

Photographer Bob Deutsch of USA Today teaches tips and tricks for photo workflow using PhotoMechanic. This video is about still photos, not videos.

You will need to log in using a Microsoft account to access this webinar.


More training on Photography:

Mobile apps for journalists

Our journalists use their phones more than ever to report the news. What are must-have mobile apps to help them do their jobs? Learn about the faves of reporters who cover everything from hurricanes to car accidents. GateHouse Media Senior Director of Content Jean Hodges leads a discussion of great tips that will help reporters on the go.


More training on Reporting & Writing:

Newsroom safety and security

Since the Capital Gazette shooting in June 2018, newsroom employees have wondered if they are safe in their workplace. We’ll go over personal safety tips and security information to ensure you’re informed.

Other useful resources:

How to Safely Cover Street Protests – tip sheet by Judith Matloff

Covering Street Protests – a compilation of reporter-to-reporter guidance

Leading Resilience – a guide for editors and news managers

Reporters Exposed to Traumatic Events – tips for editors and managers

Handling Traumatic Imagery – a tipsheet for managing graphic content

Dealing with Hate Campaigns – a toolkit for journalists and newsrooms targeted


More training on Career Building:

Google: Verification

Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. In this video, she covers verification.


More training on Investigative:

SEO for reporters

How to create headlines that rank. SEO expert David Stone will explore examples of where a headline missed, and where it succeeded. Remember, this means more people will find your stories.


More training on Audience Engagement:

Video for editors

Driving home video as a concept: As an editor, how do you keep the focus on adding video, and what topics are better than others?


More training on Video:

Using the Streamyard platform for livestreaming/broadcasting

Presented by Steve Elfers of USA Today, this webinar delves into how to use the Streamyard platform for both livestreaming and broadcasting.

You will need to sign in with a Microsoft account to view this webinar.


More training on Video:

Digital audio (for reporters)

Making digital audio part of your daily routine: What can reporters and others do to consistently collect audio?


More training on Audio:

Digital audio (for digital editors)

Rolling audio out in a story? Make sure to run through our digital audio checklist. Also, how can you help provide better metrics for your newsroom? (Presenters: Adam Fish, Tim Schmitt and Nick Tomecek)


More training on Audio:

Video (for digital editors)

Digital video editing: Desktop video editing best practices and tips, including lower thirds and YouTube Live.


More training on Video:

Using Adobe Premiere Rush for video editing

Here, Robert Linderman discusses how to use Adobe Premiere Rush for video editing.

You will need to sign in with a Microsoft account to view this video.


More training on Video:

Trauma: Ethics and practices for reporting on traumatized individuals and communities

This addresses ethical and craft issues involved in reporting on traumatized individuals and communities. The training discusses best practices in coverage (e.g. effective reporting approaches on sensitive topics; interviewing techniques; ethics concerns; reporting dilemmas) and developing reporters’ skills to mitigate the impact of trauma exposure through self-care and peer support. (Nov 2019)


More training on Ethics & Standards:

Resources for coping with trauma

If you believe you might be feeling the effects of trauma, Gannett’s Employee Assistance Program (EAP) offers resources. More information can be found here. The link can also be accessed by going to MyLife@Work and clicking on the landing page for Beacon Health Options.


More training on Self-care:

Building resiliency: What science can teach us

Dr. Steve Southwick of the National Center for Posttraumatic Stress Disorder discusses how to build resiliency during times of crisis.


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Journalism from your phone

There are numerous apps and tools that can make storytelling by smartphone easier. Sarah Self-Welbeck from the Lubbock (Texas) Avalanche-Journal shows you tips and tricks on recording and editing audio and video, taking the best photos and time-saving tools that make journalism from your cell phone possible and productive.


More training on Reporting & Writing:

Lighting for photo and video

No room. No time. No Problem. Lighting can make or break a portrait assignment. USA TODAY staff photographer Robert Hanashiro —his friends call him Bert— has made a career out of making hotel rooms, meeting rooms, small rooms, big rooms, living rooms and bathrooms into … studios. Join Bert in an informal and fun discussion about location lighting. He will go over how a small lighting kit can produce portraits with that big light look. Bert will also touch on his setup to shoot both a portrait and video interviews in limited spaces and limited time.


More training on Video:

Which photos can get you sued?

The media landscape continues to evolve, especially in areas concerning newsgathering through social media. Attorney Michael J. Grygiel focuses his national practice on media law, with an emphasis on defending news and entertainment organizations from newsgathering and publication-related claims, including defamation, copyright infringement and invasion of privacy matters. He will discuss Twitter and Facebook photos, and other areas of concern.


More training on Photography:

Advanced search techniques

This primer on Google search includes tips for effective image searches.


More training on Reporting & Writing:

Advanced verification tools

Watchdog training on advanced verification tools, focused on protest examples (exclusive to Gannett journalists through our relationship with Google News Lab).


More training on Investigative:

Managing stress for yourself and your team

This conversation will enhance frontline editors’ abilities to oversee daily reporting on violence, trauma, and tragedy. It will provide basic training on managing trauma exposure on staff as well as an opportunity to talk through particular concerns with individual staff and organization-wide issues. We also will discuss who we feature in what ways (pictures, quotes, roles in the stories) to deliver coverage that accurately and honestly reflects the experiences of everyone in our communities.


More training on Career Building:

50 tools for writing well with Roy Peter Clark

Organized into four sections, “Nuts and Bolts,” “Special Effects,” “Blueprints for Stories,” and “Useful Habits,” this series is infused with more than 200 examples from journalism and literature.


More training on Audience Engagement: