Josh Awtry discusses how to optimize your post timing to engage with the widest audience possible. By being deliberate about posting times, your stories can reach further across communities.
More training on Audience Engagement:
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.
Community engagement for underserved communities
Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content.
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.