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Tag: Strategy

Protected: Table Stakes: Moving from activities to outcomes

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    More training on Career Building:

    Happy trails to two giants of our craft

    A goodbye from Gannett colleagues to George Stanley and Peter Bhatia.

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    • New England Table Stakes final reports

    Results from a five-month sprint in Portsmouth, N.H., Providence, R.I., Cape Cod, Mass., Quincy, Mass., and the New England DOT.

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    • Management fundamentals: Prioritizing and delegating

    Illinois state editor Romando Dixson shares how he sets priorities, delegates tasks and projects and delivers results.

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    • Reporting tools for early-career journalists, Part I

    Google Basics: Advanced search, micro-search sites, Trends, MapChecking, fact-checking, etc.

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    • Protected: Table Stakes IV: Funnel occasional users to habitual and paying/valuable loyalists

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    More training on Audience Engagement:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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