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Tag: social

Our social media and ethics policies

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    • This webinar takes a dive into our company’s social media policies and guidelines. Here, we clarify certain policies and help our employees gain a better understanding of our shared guidelines.


    USA TODAY Network ethics policy    Download
    Gannett social media policyDownload
    Social media guidance for newsroomsDownload

    More training on Social:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Reddit: How journalists can use the platform to grow audience, find sources and more

    With 430 million active users, Reddit is a gold mine of opportunity for journalists — but diving in can be challenging. In this session, we’ll help you learn how to confidently navigate the platform to discover and promote stories, find sources, cultivate relationships with new and existing audiences, and more.

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    • How to tell a story in 60 seconds or less on vertical video

    Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

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    • Instagram for journalists

    What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.

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    • Video (for digital editors)

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    • Digital video editing: Desktop video editing best practices and tips, including lower thirds and YouTube Live.

    More training on Video:

    Our 2023 video strategy explained

    How we will reach new readers, delight and entertain and share great stories.

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    • Case study — High-end video storytelling

    A reporter and photographer/ videographer from Louisville collaborate to document the lives of survivors of a catastrophic tornado.

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    • November 2022 video champions

    How they did it: Cincinnati Enquirer’s “Taken” documentary; OTT metrics and highlights; Florida’s coverage of Hurricane Ian.

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    • Transitioning from Final Cut Pro to Adobe Premier

    There are benefits to using Premiere over FCP, which include cost-savings on software licensing for your newsroom, ability to use Gannett-provided motion graphics templates, project collaborating/sharing, and more.

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    • Don’t forget social (for digital editors)

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    • What about the platforms we don’t talk about much? Should you be on Reddit? How can you make the most of those platforms? Also, what are the most viral social posts and how can you use an evergreen strategy to keep those fresh?

    More training on Audience Engagement:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Don’t forget social (for editors)

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    • Despite Facebook’s changing algorithms and outside force, here are newsrooms that are growing on social referrals. Here are tips you can put to use immediately.

    More training on Social:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Reddit: How journalists can use the platform to grow audience, find sources and more

    With 430 million active users, Reddit is a gold mine of opportunity for journalists — but diving in can be challenging. In this session, we’ll help you learn how to confidently navigate the platform to discover and promote stories, find sources, cultivate relationships with new and existing audiences, and more.

    Skill:

    Level:

    • How to tell a story in 60 seconds or less on vertical video

    Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

    Skill:

    Level:

    • Instagram for journalists

    What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.

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    • SEO for digital editors

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    • SEO expert David Stone will share five tips to increase search traffic.

    More training on Audience Engagement:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level: