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Tag: Social Media

Our social media and ethics policies

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    • This webinar takes a dive into our company’s social media policies and guidelines. Here, we clarify certain policies and help our employees gain a better understanding of our shared guidelines.


    USA TODAY Network ethics policy    Download
    Gannett social media policyDownload
    Social media guidance for newsroomsDownload

    More training on Social:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Reddit: How journalists can use the platform to grow audience, find sources and more

    With 430 million active users, Reddit is a gold mine of opportunity for journalists — but diving in can be challenging. In this session, we’ll help you learn how to confidently navigate the platform to discover and promote stories, find sources, cultivate relationships with new and existing audiences, and more.

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    • How to tell a story in 60 seconds or less on vertical video

    Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

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    • Instagram for journalists

    What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.

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    • SEO for live and breaking news

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    • In this slideshow, you’ll learn how to use Google search results to amp up your breaking news and live content.

    SEO champions call – July 2020Download

    More training on Audience Engagement:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    • Using CrowdTangle

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    • Amber Burgess of CrowdTangle focuses on using the tool for newsgathering and performance measurement on social.

    More training on Reporting & Writing:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • To the Point 101 — Why we’re doing it and what successful TTP looks like

    We know our younger digital readers are seeking scannable, easy-to-digest content. Here’s what it is (and isn’t), how our efforts so far are helping us reach readers with premium and metered content and some successful examples on how newsrooms are putting it to use and making it a priority.

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    • Google tools for journalists

    Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search), MapChecking for crowd size estimates, PhantomBuster, VisualPing for tracking website updates and other cool tools and hacks.

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    • SEO for reporters

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    • How to create headlines that rank. SEO expert David Stone will explore examples of where a headline missed, and where it succeeded. Remember, this means more people will find your stories.

    More training on Audience Engagement:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    • Video for editors

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    • Driving home video as a concept: As an editor, how do you keep the focus on adding video, and what topics are better than others?

    More training on Video:

    Our 2023 video strategy explained

    How we will reach new readers, delight and entertain and share great stories.

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    • Case study — High-end video storytelling

    A reporter and photographer/ videographer from Louisville collaborate to document the lives of survivors of a catastrophic tornado.

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    • November 2022 video champions

    How they did it: Cincinnati Enquirer’s “Taken” documentary; OTT metrics and highlights; Florida’s coverage of Hurricane Ian.

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    • Transitioning from Final Cut Pro to Adobe Premier

    There are benefits to using Premiere over FCP, which include cost-savings on software licensing for your newsroom, ability to use Gannett-provided motion graphics templates, project collaborating/sharing, and more.

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    • Using the Streamyard platform for livestreaming/broadcasting

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    • Presented by Steve Elfers of USA Today, this webinar delves into how to use the Streamyard platform for both livestreaming and broadcasting.

    You will need to sign in with a Microsoft account to view this webinar.

    More training on Video:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Our 2023 video strategy explained

    How we will reach new readers, delight and entertain and share great stories.

    Skill:

    Level:

    • Case study — High-end video storytelling

    A reporter and photographer/ videographer from Louisville collaborate to document the lives of survivors of a catastrophic tornado.

    Skill:

    Level:

    • November 2022 video champions

    How they did it: Cincinnati Enquirer’s “Taken” documentary; OTT metrics and highlights; Florida’s coverage of Hurricane Ian.

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    • Don’t forget social (for digital editors)

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    • What about the platforms we don’t talk about much? Should you be on Reddit? How can you make the most of those platforms? Also, what are the most viral social posts and how can you use an evergreen strategy to keep those fresh?

    More training on Audience Engagement:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Don’t forget social (for editors)

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    • Despite Facebook’s changing algorithms and outside force, here are newsrooms that are growing on social referrals. Here are tips you can put to use immediately.

    More training on Social:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Reddit: How journalists can use the platform to grow audience, find sources and more

    With 430 million active users, Reddit is a gold mine of opportunity for journalists — but diving in can be challenging. In this session, we’ll help you learn how to confidently navigate the platform to discover and promote stories, find sources, cultivate relationships with new and existing audiences, and more.

    Skill:

    Level:

    • How to tell a story in 60 seconds or less on vertical video

    Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

    Skill:

    Level:

    • Instagram for journalists

    What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.

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    • SEO for editors

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    • What’s new and what’s important? Discover what SEO expert David Stone is seeing in Google currently, and how you can drive your newsroom to produce more SEO-friendly content.

    More training on Reporting & Writing:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

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    • Don’t forget social (for reporters)

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    • Reporters need to be where their audience is on social media. Ensure you are active on the right social platforms so you’re prioritizing your time to attract your readers.

    More training on Career Building:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • What is Storyful and how can you use it?

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    • What is Storyful and how can it help you? A discussion on how to put it to use in your newsroom.

    More training on Investigative:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • To the Point 101 — Why we’re doing it and what successful TTP looks like

    We know our younger digital readers are seeking scannable, easy-to-digest content. Here’s what it is (and isn’t), how our efforts so far are helping us reach readers with premium and metered content and some successful examples on how newsrooms are putting it to use and making it a priority.

    Skill:

    Level:

    • Google tools for journalists

    Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search), MapChecking for crowd size estimates, PhantomBuster, VisualPing for tracking website updates and other cool tools and hacks.

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    Level:

    • SEO for digital editors

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    • SEO expert David Stone will share five tips to increase search traffic.

    More training on Audience Engagement:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • How to use Viafoura for comment moderation

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    • Learn how to boost engagement with your audience while promoting civility. This training will discuss the role of the moderation, moderator role and permissions, and how to moderate.

    More training on Audience Engagement:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Discovering social content that strengthens your newsroom’s reporting

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    • David Clinch, global strategic partnerships and training coordinator with Storyful, shares tips and best practices for journalists as they discover social media content online that is relevant to their reporting, including: How the program can support journalists as they navigate the flow of information across social platforms and determine authenticity of user-generated content; tools/steps to take that might help with verification process; and some guidance from the VPC as to how your team can work with theirs to utilize Storyful content on your site.

    Watch the training

    More training on Reporting & Writing:

    Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • To the Point 101 — Why we’re doing it and what successful TTP looks like

    We know our younger digital readers are seeking scannable, easy-to-digest content. Here’s what it is (and isn’t), how our efforts so far are helping us reach readers with premium and metered content and some successful examples on how newsrooms are putting it to use and making it a priority.

    Skill:

    Level:

    • Google tools for journalists

    Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search), MapChecking for crowd size estimates, PhantomBuster, VisualPing for tracking website updates and other cool tools and hacks.

    Skill:

    Level:

    • Microsoft Excel 05 – What if

    The more data you have, the more questions you will have about it, and the more answers it can provide. Excel has a variety of conditional formulas that let you evaluate subsets of your data to find the stories to tell: If…Then formulas; Conditional Functions; XLOOKUP; Array Functions.

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