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Tag: SEO

SEO for live and breaking news

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    • In this slideshow, you’ll learn how to use Google search results to amp up your breaking news and live content.

    SEO champions call – July 2020Download

    More training on Audience Engagement:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    • SEO for reporters

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    • How to create headlines that rank. SEO expert David Stone will explore examples of where a headline missed, and where it succeeded. Remember, this means more people will find your stories.

    More training on Audience Engagement:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    • SEO for editors

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    • What’s new and what’s important? Discover what SEO expert David Stone is seeing in Google currently, and how you can drive your newsroom to produce more SEO-friendly content.

    More training on Reporting & Writing:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

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