Tracking diverse content for Black and Latino communities
Tracking diverse content has become increasingly more relevant to understanding how your site is performing with target audiences. For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.
We focus on what the key diversity tags are and examples of how to use them properly.
We also learn how a site challenged to grow audience relies on tagging as part of an ongoing strategy to raise the proportion of stories for communities of color.
We welcome as trainer Len LaCara of Rochester, a Gannett senior content strategist with a deep knowledge base in content strategy and understanding metrics.
More training on Audience Engagement:
Be the Beat: How to do CPR*
Tips and videos of CPR dos and don’ts from the American Heart Association with rich data and insights on women’s heart health – not a certification class.
Curate newsletters that win with readers
Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.
Develop an audience plan for a big winner in the making
Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.