Earning trust in your election coverage

We know it’s been a challenge to plan for the elections amidst all the other breaking news happening in 2020. But if you’re a journalist who is working hard to be a reliable source for your community during this election season, don’t let your work be discarded as part of “the media.” Instead, defend your coverage, explain it, and demonstrate to your audience why you’re a credible source. Trusting News wants to help support you in doing this crucial work in as many ways as we can. That’s why we’re excited to share a new resource with you all — FREE SMS course with tips for earning trust with elections coverage. Through the 10-day course, you’ll learn about common misassumptions people make about your journalism and how you can defend your credibility and earn trust with your audience as you cover local and national elections. The course includes tips and resources on topics like:

– Defending your work
– Telling your own story
– Meaningfully engaging with users
– Getting credit for the ethics and fairness behind your coverage 

Additional resources from Trusting News
Get 10 days of trusted elections tips through text message: bit.ly/trustworthyelectionsms

Get in touch any time with questions. 
Joy Mayer // @mayerjoy // joy@TrustingNews.org
Lynn Walsh // @lwalsh // lynn@TrustingNews.org

More training on Ethics & Standards:

How to earn and maintain trust from readers this election season

Join Joy Mayer and Lynn Walsh of the Trusting News in a conversation about what Gannett newsrooms can do on social media to maintain and earn trust from readers with elections coverage. They’ll provide examples of tactics that newsrooms of all sizes can use to engage with readers and will be on hand to answer any questions people may have about specific plans or tactics.

When: Thursday, Sept. 24 at 12:30 p.m. ET / 9:30 p.m. PT (Part of the monthly Gannett Social Media Champions call)


Where: Zoom link

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