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Tag: Digital storytelling certificate

How to move searchers through the subscriber funnel

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    • Using your unique content to turn visitors into subscribers.

    Moving-searchers-through-the-subscription-funnelDownload
    Write-through-the-subscriber-funnelDownload
    Planner-role-in-top-of-funnel-planningDownload

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Digital strategies and best practices

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    • Readers in our growth audience segments tell us these are key parts of the day when they’re seeking to engage in news.

    Planning-for-digitalDownload

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Google tools for journalists

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    • Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search), MapChecking for crowd size estimates, PhantomBuster, VisualPing for tracking website updates and other cool tools and hacks.

    Google-tools-for-Gannett-journalistsDownload

    More training on Reporting & Writing:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

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    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Cool tools for journalists

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    • We will dig into several investigative and productivity tools you can incorporate into your reporting right now. We’ll explore VisualPing.io for tracking website updates, PhantomBuster.com for scraping Google Maps, the Salo App for recording front/back camera videos on your phone, 123apps.com for file conversion and dozens of phone apps and other tools.

    COOL-TOOLS-HANDOUT-GANNETTDownload

    More training on Reporting & Writing:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Transcription and translation in Microsoft Word

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    • In this session, we’ll teach you how to create transcripts of your interviews in Word on the web. We’ll explore Word’s dictation features and highlight its ability to translate between different languages.

    More training on Reporting & Writing:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    Level:

    • Data visualization: InfoGram 201

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    • Students will use datasets to build more advanced maps and single chart graphics.

    Infogram-201-TrainingDownload

    More training on Design:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    • Evergreen Content and Search: An Expert Panel

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    • Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

    Evergreen-PanelDownload
    5-keys-to-evergreen-successDownload
    South-Region-evergreen-search-trackingDownload
    Freep-Evergreen-TipsDownload
    Wisconsin-Evergreen-2022Download

    More training on SEO:

    How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

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    • SEO Champions: October Deep Dive

    The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

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    • SEO Champions: September Deep Dive

    The September call focused on general election and hurricane search strategies, optimizing YouTube Shorts and discussed the impact of the Google Helpful Content update.

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    • Data visualization: Canva and Venngage 201

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    • Students will use a set of data points and data sets to build static and interactive graphics. We also will show how Flourish interfaces with Canva, since Canva now owns it.

    Canva-_-Venngage-ExercisesDownload
    Canva-and-design-for-CCJDownload

    More training on Design:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    Level:

    • Data visualization: Datawrapper 301

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    • A deep dive on building choropleth and location maps. In 75 minutes we will build three maps, based on both US and global data. We will work on a more advanced chart and focus more on adding tooltips and footnotes in the charts.

    Datawrapper-301-Exercises-and-PlanDownload

    More training on Investigative:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    Level:

    • Extending the reach of our video through social

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    • Our 2022 coverage strategy puts video closer to the center of our work, because it’s more central to our audiences’ expectations.

    2022-Local-video-strategy-2Download

    More training on Social:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

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    Level:

    • Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    Level:

    • Writing headlines that win with new audiences

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    • The right words aren’t just a powerful way to summarize a story — they’re the best tool we have to reach occasional readers and convert them to paying subscribers. In search and social channels, sharp headlines find and keep loyal audiences. Join content strategy analyst Chris White and Midwest DOT managers Catherine Rogers and Bobby Shipman as they share data-proven ways to craft engaging headlines that bring in new readers again and again. These web gurus scoured our data looking for ways to draw in new readers with powerful headlines. Here’s what they found – and how it can work for your stories.

    Headline checklistDownload
    Headline dos and don’tsDownload

    Study out of Australia … “The effects of subtle misinformation in news headlines.”
    Summarized in the New Yorker: https://bit.ly/3gTwMk5
    Abstract of the study: https://psycnet.apa.org/record/2014-44652-001

    Study out of the Netherlands… “What clicks actually mean”
    Abstract : https://journals.sagepub.com/doi/full/10.1177/1464884916688290

    PPT: Reasons people don’t click on news headlinesDownload
    Headlines-that-Win-New-ReadersDownload

    More training on Reporting & Writing:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • How a local sports reporter found her TikTok audience

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    • Bucks County Courier Times/The Intelligencer sports reporter Nur B. Adam started creating content on her TikTok account at the start of the spring season and has used it to connect with the student athletes she covers. She’s gotten them to participate in videos, including some where they tap into the latest viral trend on the popular app. Some have gone viral, including one that has over 182,000 views and 18,700 likes. Her video rating her photos got 78,000 views, and now she’s created a series of videos. Network social media expert Jaime Cárdenas will interview Nur in an informal conversation and demo open to any of our journalists.

    Featuring: Nur B. Adam, sports reporter in Bucks County, Pa., and network social media expert Jaime Cárdenas

    TikTok-x-Gannett-Best-PracticesDownload

    More training on Video:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    Level:

    • Conversational headlines

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    • Getting readers to tap your story starts ​with a headline that makes them a promise​.

    conversational-headlinesDownload

    More training on Design:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

    Skill:

    Level:

    • Improving our relationship with readers

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    • Our reporting time has never been more valuable — every story we write needs to reach an audience, prompting illumination and change. Understanding who our audiences are, the reasons they seek us out and how we can earn and keep their support is essential to building a sustainable plan for journalism’s future.​ This is a primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

    Audience-Training-3-in-1-primerDownload

    More training on Reporting & Writing:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Social media production tricks

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    • Download the presentationDownload

    Learn how to resize images to perfectly fit any format for a social channel using the Sprout Social Landscape image resizer.

    Links to tools: 

    Sprout Social Landscape image resizer: https://sproutsocial.com/landscape/

    Sprout Social image sizing guide: https://sproutsocial.com/insights/social-media-image-sizes-guide/

    Spot the Troll: https://spotthetroll.org/

    More training on Social:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Basic databases in Google Flourish and other tools

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    • Do you have a dataset you want to feature in your article as a table or a searchable database? There are a few easy tools to help you show your work: Google Flourish, Airtable and Tableizer. 

    Download the presentationDownload

    Links to tools: 

    Google Flourish (set up a free account prior): https://flourish.studio/

    Airtable: https://airtable.com/

    Tableizer: https://tableizer.journalistopia.com/

    Data to Build the Tables and Databases

    COVID-19 Cases/Deaths by County: https://docs.google.com/spreadsheets/d/114DjZZqJFxoOV_4lxgyzDH9X-kveXDOH/edit?usp=drive_web&ouid=101717595278789621083&rtpof=true

    Football Coach Salaries: https://drive.google.com/drive/folders/10UnuNnB0McI_g2Qhxl91GRp_ZQ3i-0AU

    Link to PowerPoint:  https://docs.google.com/presentation/d/1kP6atqFTMi9kwq-PuWBnNky_pXMAaTN5/edit?usp=drive_web&ouid=101717595278789621083&rtpof=true

    More training on Investigative:

    Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • To the Point 101 — Why we’re doing it and what successful TTP looks like

    We know our younger digital readers are seeking scannable, easy-to-digest content. Here’s what it is (and isn’t), how our efforts so far are helping us reach readers with premium and metered content and some successful examples on how newsrooms are putting it to use and making it a priority.

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    • Google tools for journalists

    Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search), MapChecking for crowd size estimates, PhantomBuster, VisualPing for tracking website updates and other cool tools and hacks.

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    • Microsoft Excel 05 – What if

    The more data you have, the more questions you will have about it, and the more answers it can provide. Excel has a variety of conditional formulas that let you evaluate subsets of your data to find the stories to tell: If…Then formulas; Conditional Functions; XLOOKUP; Array Functions.

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    • Google Earth Suite

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    • We’ll explore three free Google Earth tools: Pro, Studio and Timelapse. These will help you visualize stories in a whole new way.

    Download the presentationDownload

    Google Earth Pro (download to hard drive here; free tool): https://www.google.com/earth/versions/

    Google Earth Timelapse: https://earthengine.google.com/timelapse/

    Google Earth Studio: https://www.google.com/earth/studio/

    Juxtapose slider: https://juxtapose.knightlab.com/

    Example of Juxtapose and Earth images: http://redlineproject.org/rising_lakefront.php

    More training on Digital design and production:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Investigative/data skills series: Data visualization using Infogram

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    • Data visualization for everyone using InfoGram, an easy but powerful tool available to journalists across Gannett. 

    Here’s data for a line chart example we used.  https://docs.google.com/spreadsheets/d/1HGXDys6Rxd9oqYIfOseTjzp2XcBQo13E0VJhkfVn3GQ/edit?usp=sharing

    Here’s the MVP data from Sports Reference as an example we used, with pivot table and final sheet tabs: https://docs.google.com/spreadsheets/d/1NMANIMwjiXFm4Yb4VRD7d8EoWYY-6Pn4LSE1lJBT-VY/edit?usp=sharing

    iframe wrapper for embedding https://www.gannett-cdn.com/experiments/usatoday/tools/static-embed-generator/index.html

    More detail on the table feature in Infogram https://infogram.com/covid-19-vaccines-at-ford-field-and-detroit-mobile-sites-1hdw2jplgwn8j2l

    xample of an image, text and chart combo on one infogram: https://infogram.com/candidate-josh-kaul-1h8n6mkq58d92xo?live

    More training on Design:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level: