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Tag: Data

Creating data visualizations

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    • Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. In this quick clip, Farley discusses how to build visualizations that will engage and build trust with your audience. She demonstrates different tools to build quick data visualizations and animations.

    The following is a link to further resources on data visualization.

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

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    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Parse.ly for editors

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    • This overview of Parse.ly will help editors and reporters alike analyze how their content is performing with readers.

    More training on Metrics tools:

    Putting metrics to use on your beat

    What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?

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    • Metrics refresher: Overview of Parse.ly and Google Analytics dashboards

    This training is recommended for new employees. We cover the basics of how to use our metrics tools.

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    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • DEI tagging for editors and producers

    As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.

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    • Parse.ly for data nerds

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    • In the weeds for BI types.

    More training on Metrics tools:

    Putting metrics to use on your beat

    What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?

    Skill:

    Level:

    • Metrics refresher: Overview of Parse.ly and Google Analytics dashboards

    This training is recommended for new employees. We cover the basics of how to use our metrics tools.

    Skill:

    Level:

    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

    Skill:

    Level:

    • DEI tagging for editors and producers

    As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.

    Skill:

    Level: