Network social media strategy
Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.
More training on Social:
Reddit: How journalists can use the platform to grow audience, find sources and more
With 430 million active users, Reddit is a gold mine of opportunity for journalists — but diving in can be challenging. In this session, we’ll help you learn how to confidently navigate the platform to discover and promote stories, find sources, cultivate relationships with new and existing audiences, and more.
How to tell a story in 60 seconds or less on vertical video
Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.
Instagram for journalists
What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.