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Tag: CCJ certificate

Network social media strategy

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    • Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    2023-Network-Social-Strategy-021623-CallDownload

    More training on Social:

    Reddit: How journalists can use the platform to grow audience, find sources and more

    With 430 million active users, Reddit is a gold mine of opportunity for journalists — but diving in can be challenging. In this session, we’ll help you learn how to confidently navigate the platform to discover and promote stories, find sources, cultivate relationships with new and existing audiences, and more.

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    • How to tell a story in 60 seconds or less on vertical video

    Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

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    Level:

    • Instagram for journalists

    What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.

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    • Tips for sharing premium content on social

    premium content on social from Content Strategist Jaime Cárdenas.

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    • Curate newsletters that win with readers

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    • Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Managing-Newsletters-in-PrestoDownload
    Using-storylines-to-curate-a-newsletterDownload
    How-To-Curate-a-Newsletter-Using-a-Content-ListDownload
    Newsletter-Troubleshooting-TipsDownload

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    Level:

    • Develop an audience plan for a big winner in the making

    Skill:

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    • Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Audience-plans-part-1Download

    More training on Audience Engagement:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    Level:

    • Packaging, proofing and design center workflows for the CCJ

    Making it all come together is a complex orchestra.

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    Level:

    • Unlock the value in evergreen stories

    Skill:

    Level:

    • Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Sharing-evergreen-stories-slidesDownload
    Finding-historical-Parse.ly-hitsDownload
    How-to-run-an-evergreen-reportDownload

    More training on Planning:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    • The art of “goosing” to extend the value of our best content

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    • We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better. These conversations assess various aspects of the story, and the expectation is that people come to the discussion with an open mind, a good attitude and a willingness to reconsider decisions made in the story’s initial editing or planning.

    Goosing-how-toDownload
    Goosing-checklist-for-plannersDownload

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Packaging, proofing and design center workflows for the CCJ

    Skill:

    Level:

    • Making it all come together is a complex orchestra.

    How-to-make-copies-in-CUEDownload
    Proofing-tipsDownload
    Planner-to-design-center-workflowDownload
    Workflow-with-new-planning-toolDownload
    Print-export-walkthroughDownload

    More training on Planning:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    Level:

    • How to move searchers through the subscriber funnel

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    Level:

    • Using your unique content to turn visitors into subscribers.

    Moving-searchers-through-the-subscription-funnelDownload
    Write-through-the-subscriber-funnelDownload
    Planner-role-in-top-of-funnel-planningDownload

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    Level:

    • How to use heat maps

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    • Heat maps are a great resource to help determine the best times for publishing a story.

    How-to-use-heat-mapsDownload

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Digital strategies and best practices

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    • Readers in our growth audience segments tell us these are key parts of the day when they’re seeking to engage in news.

    Planning-for-digitalDownload

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Digital optimization 101

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    • A playbook for getting the best readership performance from our content.

    Optimization-Playbook-1Download

    More training on Digital design and production:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    • A quick guide to digital 1As

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    • As digital planners, one of the easiest and clearest ways to think about content is in terms of a Digital 1A. Like our print 1As, our digital 1As are where we put our best content.

    Quick-guide-to-Digital-1AsDownload

    More training on Digital design and production:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    Level:

    • Your handy guide to Presto in production

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    • The updated figures are below. The grand total is $242K, or $20K per period. It works out to $101 per paycheck for those involved.

    How-to-set-alerts-in-Presto-SuiteDownload
    Setting-up-New-PrestoDownload
    Presto-Planning-Suite-quick-referenceDownload
    Presto-Planning-Suite-OrientationDownload
    How-to-set-filters-in-Presto-Planning-SuiteDownload
    Helpful-filter-tips-for-Presto-Planning-SuiteDownload
    Embargoing-and-boosting-in-New-PrestoDownload
    Creating-assignments-in-Presto-Planning-SuiteDownload

    More training on Planning:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Digital and print planning basics in the CCJ

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    • Planners manage multi-platform content calendars that reflect tactics based on our audience strategies to deliver maximum impact for our newsrooms’ content.

    CCJ-Planning-BasicsDownload
    Planning-guidelines-for-assignmentsDownload
    Example-of-a-Wiki-for-one-siteDownload
    Planner-role-in-top-of-funnel-planning-1Download
    Annual-planning-guidanceDownload
    Annual-planning-templateDownload

    More training on Planning:

    Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Packaging, proofing and design center workflows for the CCJ

    Making it all come together is a complex orchestra.

    Skill:

    Level:

    • How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

    Skill:

    Level:

    • Overview of the roles and interactions of audience and other teams in the CCJ

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    • The audience team will be on the frontline for Network content sharing – statewide, within the CCJ, with the regional teams and to USA TODAY – which will help local reporters’ work reach a wider audience and also supplement local production with relevant, interesting stories from other markets.

    CCJ-Training-Audience-overview-1Download

    More training on Planning:

    Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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    Level:

    • Data visualization: Canva and Venngage 201

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    • Students will use a set of data points and data sets to build static and interactive graphics. We also will show how Flourish interfaces with Canva, since Canva now owns it.

    Canva-_-Venngage-ExercisesDownload
    Canva-and-design-for-CCJDownload

    More training on Design:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • How to tell a story in 60 seconds or less on vertical video

    Skill:

    Level:

    • Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

    Vertical-videoDownload

    More training on Social:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • To the Point 101 — Why we’re doing it and what successful TTP looks like

    We know our younger digital readers are seeking scannable, easy-to-digest content. Here’s what it is (and isn’t), how our efforts so far are helping us reach readers with premium and metered content and some successful examples on how newsrooms are putting it to use and making it a priority.

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    • Google tools for journalists

    Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search), MapChecking for crowd size estimates, PhantomBuster, VisualPing for tracking website updates and other cool tools and hacks.

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    • Instagram for journalists

    Skill:

    Level:

    • What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.

    Florida-Times-Union-x-IG-Social-Champions-Jan-27-2022Download
    Instagram-for-JournalistsDownload
    Instagram-algorithm-explainedDownload
    Detroit-Free-Press-IG-Stories-winDownload
    How-Enquirer-and-DOT-partnered-x-Bengals-coverageDownload
    Instagram-best-practices-2Download

    More training on Social:

    Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

    Skill:

    Level:

    • To the Point 101 — Why we’re doing it and what successful TTP looks like

    We know our younger digital readers are seeking scannable, easy-to-digest content. Here’s what it is (and isn’t), how our efforts so far are helping us reach readers with premium and metered content and some successful examples on how newsrooms are putting it to use and making it a priority.

    Skill:

    Level:

    • Google tools for journalists

    Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search), MapChecking for crowd size estimates, PhantomBuster, VisualPing for tracking website updates and other cool tools and hacks.

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    • Canva 101

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    • Grace Pateras from the Florida-Georgia DOT gave a walkthrough of some of the best tips and tricks for using Canva. Among the many time-saving features she showed were Background Remover, Positioning, Text Spacing and Text Effects. She also provided a handy shortcuts sheet and showed a lot of great Canva examples from across the network.

    Social Champs – Canva trainingDownload
    Canva-and-design-for-CCJDownload

    More training on Social:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Network social media strategy

    Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level:

    • Public Safety Guidance

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    • Transform your coverage to repair relationships and earn trust with communities of color.

    Public safety mission statement — 1st trainingDownload
    Public safety mission statement — 2nd trainingDownload

    Poynter: Gannett launches a network-wide push to re-work its crime coverage

    A-quick-guide-to-Public-Safety-Coverage-standardsDownload
    Planner-Public-SafetyDownload
    How the Rochester Democrat and Chronicle forged relationships with communities of color

    More training on Diversity & Inclusion:

    Be the Beat: How to do CPR*

    Tips and videos of CPR dos and don’ts from the American Heart Association with rich data and insights on women’s heart health – not a certification class.

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    • 10 ways to achieve equity in your storytelling

    A diverse team of journalists in DEI jobs and teams across the company compiled their insights to help.

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    • Antisemitism briefing by the American Jewish Committee

    We will discuss the history of antisemitism, where it comes from and its evolving nature. We will discuss how to recognize subtle and blatant forms of antisemitism so that reporters will be able to recognize it when they see it.

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    • Understanding the Fault Lines framework for diversity, equity, inclusion and belonging

    Jean Marie Brown of Texas Christian University and the Maynard Institute explores the Fault Lines themselves and reflect on how the framework has been used to shape Table Stakes challenges.

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