Network social media strategy

Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

More training on Social:

Curate newsletters that win with readers

Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

More training on Audience Engagement:

Develop an audience plan for a big winner in the making

Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

More training on Audience Engagement:

Unlock the value in evergreen stories

Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

More training on Planning:

The art of “goosing” to extend the value of our best content

We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better. These conversations assess various aspects of the story, and the expectation is that people come to the discussion with an open mind, a good attitude and a willingness to reconsider decisions made in the story’s initial editing or planning.

More training on Audience Engagement:

Packaging, proofing and design center workflows for the CCJ

Making it all come together is a complex orchestra.

More training on Planning:

How to move searchers through the subscriber funnel

Using your unique content to turn visitors into subscribers.

More training on Audience Engagement:

How to use heat maps

Heat maps are a great resource to help determine the best times for publishing a story.

More training on Audience Engagement:

Digital strategies and best practices

Readers in our growth audience segments tell us these are key parts of the day when they’re seeking to engage in news.

More training on Audience Engagement:

Digital optimization 101

A playbook for getting the best readership performance from our content.

More training on Digital design and production:

A quick guide to digital 1As

As digital planners, one of the easiest and clearest ways to think about content is in terms of a Digital 1A. Like our print 1As, our digital 1As are where we put our best content.

More training on Digital design and production:

Your handy guide to Presto in production

The updated figures are below. The grand total is $242K, or $20K per period. It works out to $101 per paycheck for those involved.

More training on Planning:

Digital and print planning basics in the CCJ

Planners manage multi-platform content calendars that reflect tactics based on our audience strategies to deliver maximum impact for our newsrooms’ content.

More training on Planning:

Overview of the roles and interactions of audience and other teams in the CCJ

The audience team will be on the frontline for Network content sharing – statewide, within the CCJ, with the regional teams and to USA TODAY – which will help local reporters’ work reach a wider audience and also supplement local production with relevant, interesting stories from other markets.

More training on Planning:

Data visualization: Canva and Venngage 201

Students will use a set of data points and data sets to build static and interactive graphics. We also will show how Flourish interfaces with Canva, since Canva now owns it.

More training on Design:

How to tell a story in 60 seconds or less on vertical video

Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

More training on Social:

Instagram for journalists

What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.

More training on Social:

Canva 101

Grace Pateras from the Florida-Georgia DOT gave a walkthrough of some of the best tips and tricks for using Canva. Among the many time-saving features she showed were Background Remover, Positioning, Text Spacing and Text Effects. She also provided a handy shortcuts sheet and showed a lot of great Canva examples from across the network.

More training on Social:

Public Safety Guidance

Transform your coverage to repair relationships and earn trust with communities of color.

Poynter: Gannett launches a network-wide push to re-work its crime coverage

More training on Diversity & Inclusion: