Analytics (for digital editors)

Analytics deep dive: How can you disseminate the numbers, while adding actionable items? We look at how the numbers can help drive major projects, and what you can be bringing to your news meetings.

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Analytics (for editors)

As an editor, what trends should you be looking for to steer coverage? How can you use analytics to grow your audience? This webinar goes in depth on how leadership can use analytics to improve both coverage and audience relationships.

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Analytics (for reporters)

A reporter’s understanding of analytics: This is a basic overview of how to use, Google Analytics and others. What does this mean for you, as a reporter? Note: This training from 2018 speaks to “page views.” In 2020 and beyond, we know there are better measures for audience engagement that help us understand longer-term relationships with readers. There’s more in the Audience Engagement category, with more coming into 2021.

More training on Metrics tools: for reporters

How long are readers spending with your stories? How did they get there? Where do they go when they’re done reading? What do they crave more of, or less of? This training will help reporters answer these questions.

More training on Metrics tools: for editors

This overview of will help editors and reporters alike analyze how their content is performing with readers.

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