On-boarding certification
Welcome to the team! You have a lot coming at you in your first few weeks. The purpose of this certificate is to help you gain a little footing. Use these courses as a way to pick up on the vocabulary, priorities, customs and ways of doing things that will help you be successful here. Use these courses as the basis for your early conversations with your colleagues. Don’t be afraid to ask questions. We’re glad you’re here.
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Metrics refresher: Overview of Parse.ly and Google Analytics dashboards
This training is recommended for new employees. We cover the basics of how to use our metrics tools.
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News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
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Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
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Subscriber-only journalism: Making sure our work counts
Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.
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Managing online harassment: What to know to ensure your digital and psychological safety
This session provides reporters, editors, managers and other news staff with practical digital security steps and psychological precautions to take before, during, and after online harassment and attacks.
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How the USA TODAY Network “works”
A primer on how to get local stories in USA TODAY (and vice versa), how to take advantage of shared resources like Center for News Design, Digital Optimization Team, recruiting, training, etc. — and whom to call on for help.
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A discussion of trauma and peer support
In this webinar, Bruce Shapiro of the Dart Center for Journalism and Trauma delves into trauma and peer support.