Intermediate

How to tell a story in 60 seconds or less on vertical video

Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

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  • Tips for sharing premium content on social

    premium content on social from Content Strategist Jaime Cárdenas.

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  • Twitter tips for journalists

    Learn how to plan out a Twitter Thread, why Twitter Moments are important and get a refresher on the basics of the platform in this one-hour session led by Detroit Free Press Audience Editor Brian Manzullo.

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  • Canva 101

    The Florida-Georgia DOT shows some of the best tips and tricks for using Canva, including Background Remover, Positioning, Text Spacing and Text Effects.

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  • Why Instagram is the present, not just the future

    The platform can be a gateway to earning new subscribers — especially Black and Latinx consumers.

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  • Five case studies that illuminate our ethics and social media policies

    Being proactive and communicating our standards clearly helps, but sometimes we slip up. Here’s a primer on what to watch out for, and how to steer clear of trouble.

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  • Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

    Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

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  • Using CrowdTangle

    Amber Burgess of CrowdTangle focuses on using the tool for newsgathering and performance measurement on social.

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