Intermediate

Why Instagram is the present, not just the future

The platform can be a gateway to earning new subscribers — especially Black and Latinx consumers.

Skill:

Level:

    • Five case studies that illuminate our ethics and social media policies

    Being proactive and communicating our standards clearly helps, but sometimes we slip up. Here’s a primer on what to watch out for, and how to steer clear of trouble.

    Skill:

    Level:

    • Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

    Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

    Skill:

    Level:

    • Using CrowdTangle

    Amber Burgess of CrowdTangle focuses on using the tool for newsgathering and performance measurement on social.

    Skill:

    Level: