How to tell a story in 60 seconds or less on vertical video
Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.
Tips for sharing premium content on social
premium content on social from Content Strategist Jaime Cárdenas.
Twitter tips for journalists
Learn how to plan out a Twitter Thread, why Twitter Moments are important and get a refresher on the basics of the platform in this one-hour session led by Detroit Free Press Audience Editor Brian Manzullo.
The Florida-Georgia DOT shows some of the best tips and tricks for using Canva, including Background Remover, Positioning, Text Spacing and Text Effects.
Why Instagram is the present, not just the future
The platform can be a gateway to earning new subscribers — especially Black and Latinx consumers.
Five case studies that illuminate our ethics and social media policies
Being proactive and communicating our standards clearly helps, but sometimes we slip up. Here’s a primer on what to watch out for, and how to steer clear of trouble.
Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.
Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).