Expert

How a local sports reporter found her TikTok audience

Sports reporter Nur B. Adam uses TikTok to connect with the student athletes she covers. She’s gotten them to participate in videos, including some where they tap into the latest viral trend on the popular app.

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  • Why Instagram is the present, not just the future

    The platform can be a gateway to earning new subscribers — especially Black and Latinx consumers.

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  • Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

    Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

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  • Don’t forget social (for digital editors)

    What about the platforms we don’t talk about much? This seminar examines how to make the most of those platforms.

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  • Don’t forget social (for editors)

    Despite Facebook’s changing algorithms, here are newsrooms that are growing on social referrals. Here are tips you can put to use immediately.

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  • SEO for editors

    Discover what SEO expert David Stone is seeing in Google, and how you can drive your newsroom to produce more SEO-friendly content.

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