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All Levels

Extending the reach of our video through social

Our 2022 coverage strategy puts video closer to the center of our work, because it’s more central to our audiences’ expectations.

Skill:

Level:

    • Digital design and production
    • Social
      • All Levels
    • Video
      • All Levels
  • Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

    Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

    Skill:

    Level:

    • Audience Engagement
      • All Levels
    • Reporting & Writing
      • All Levels
    • Social
      • All Levels
      • Expert
      • Intermediate
  • Our social media and ethics policies

    A clarification of our company’s social media policies and guidelines.

    Skill:

    Level:

    • Social
      • All Levels
  • What is Storyful and how can you use it?

    A discussion of Storyful and how to put it to use in your newsroom.

    Skill:

    Level:

    • Investigative
      • All Levels
    • Reporting & Writing
      • All Levels
    • Social
      • All Levels
  • SEO for digital editors

    SEO expert David Stone will share five tips to increase search traffic.

    Skill:

    Level:

    • Audience Engagement
      • All Levels
    • Social
      • All Levels
  • How to use Viafoura for comment moderation

    Training to discuss the role of the moderation, moderator role and permissions, and how to moderate.

    Skill:

    Level:

    • Audience Engagement
      • All Levels
    • Social
      • All Levels
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