All Levels

Network social media strategy

Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Extending the reach of our video through social

    Our 2022 coverage strategy puts video closer to the center of our work, because it’s more central to our audiences’ expectations.

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    • Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

    Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

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    • Our social media and ethics policies

    A clarification of our company’s social media policies and guidelines.

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    • What is Storyful and how can you use it?

    A discussion of Storyful and how to put it to use in your newsroom.

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    • SEO for digital editors

    SEO expert David Stone will share five tips to increase search traffic.

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    • How to use Viafoura for comment moderation

    Training to discuss the role of the moderation, moderator role and permissions, and how to moderate.

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