Social

Click here for Gannett’s social media policy

Social media guidance for newsrooms

Social media consumers are voracious consumers of news. Learn how we can forge relationships with them, from source-building to reporting to off-platform distribution of our content.

Network social media strategy

Instagram (and TikTok) have seen news consumption increase over the past three years. Users of these social platforms also tend to be younger, more diverse and more closely align with our target audiences.

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    • Reddit: How journalists can use the platform to grow audience, find sources and more

    With 430 million active users, Reddit is a gold mine of opportunity for journalists — but diving in can be challenging. In this session, we’ll help you learn how to confidently navigate the platform to discover and promote stories, find sources, cultivate relationships with new and existing audiences, and more.

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    • How to tell a story in 60 seconds or less on vertical video

    Learn how to easily tell a story for audiences on TikTok, Instagram or YouTube. Led by Wisconsin DOT Manager Lainey Seyler and producer Brooke Eberle, the session give tips on planning, creating and writing a script for vertical videos.

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    • Instagram for journalists

    What are all these Instagram terms I hear and why do they matter to my work? Get a crash course on the basics of Instagram and how the platform can help your stories reach a different audience in this one-hour course led by Des Moines Register Audience Strategist Brian Smith.

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    • Tips for sharing premium content on social

    premium content on social from Content Strategist Jaime Cárdenas.

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    • Twitter tips for journalists

    Learn how to plan out a Twitter Thread, why Twitter Moments are important and get a refresher on the basics of the platform in this one-hour session led by Detroit Free Press Audience Editor Brian Manzullo.

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    • Canva 101

    The Florida-Georgia DOT shows some of the best tips and tricks for using Canva, including Background Remover, Positioning, Text Spacing and Text Effects.

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    • Extending the reach of our video through social

    Our 2022 coverage strategy puts video closer to the center of our work, because it’s more central to our audiences’ expectations.

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    • How a local sports reporter found her TikTok audience

    Sports reporter Nur B. Adam uses TikTok to connect with the student athletes she covers. She’s gotten them to participate in videos, including some where they tap into the latest viral trend on the popular app.

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    • Working with the VPC to put great video with your story

    A brief look at the importance of video in everyday journalism, how to work with the VPC, how and what to shoot, different platforms esp. IG reels and TikTok.

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    • Social media production tricks

    Learn how to resize images to perfectly fit any format for a social channel using the Sprout Social Landscape image resizer.

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    • Why Instagram is the present, not just the future

    The platform can be a gateway to earning new subscribers — especially Black and Latinx consumers.

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    • Five case studies that illuminate our ethics and social media policies

    Being proactive and communicating our standards clearly helps, but sometimes we slip up. Here’s a primer on what to watch out for, and how to steer clear of trouble.

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    • Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

    Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

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    • Our social media and ethics policies

    A clarification of our company’s social media policies and guidelines.

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    • Using CrowdTangle

    Amber Burgess of CrowdTangle focuses on using the tool for newsgathering and performance measurement on social.

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    • Using the Streamyard platform for livestreaming/broadcasting

    Presented by Steve Elfers of USA Today, this webinar delves into how to use the Streamyard platform for both livestreaming and broadcasting.

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    • Don’t forget social (for digital editors)

    What about the platforms we don’t talk about much? This seminar examines how to make the most of those platforms.

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    • Don’t forget social (for editors)

    Despite Facebook’s changing algorithms, here are newsrooms that are growing on social referrals. Here are tips you can put to use immediately.

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    • SEO for editors

    Discover what SEO expert David Stone is seeing in Google, and how you can drive your newsroom to produce more SEO-friendly content.

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    • Don’t forget social (for reporters)

    Reporters need to be where their audience is on social media. Ensure you are active on the right social platforms so you’re prioritizing your time to attract your readers.

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    • What is Storyful and how can you use it?

    A discussion of Storyful and how to put it to use in your newsroom.

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    • SEO for digital editors

    SEO expert David Stone will share five tips to increase search traffic.

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    • How to use Viafoura for comment moderation

    Training to discuss the role of the moderation, moderator role and permissions, and how to moderate.

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    • Grow Audience Via Social Media: Digital Experiences That Drive Results

    This webinar explores strategies for growing followers, likes and shares on social media; it then digs deeper, looking at ways to enhance a social media strategy to impact other content KPIs, such as website traffic, newsletter subscriptions and more.

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