Social media consumers are voracious consumers of news. Learn how we can forge relationships with them, from source-building to reporting to off-platform distribution of our content.
How a local sports reporter found her TikTok audience
Sports reporter Nur B. Adam uses TikTok to connect with the student athletes she covers. She’s gotten them to participate in videos, including some where they tap into the latest viral trend on the popular app.
Working with the VPC to put great video with your story
A brief look at the importance of video in everyday journalism, how to work with the VPC, how and what to shoot, different platforms esp. IG reels and TikTok.
Social media production tricks
Learn how to resize images to perfectly fit any format for a social channel using the Sprout Social Landscape image resizer.
Why Instagram is the present, not just the future
The platform can be a gateway to earning new subscribers — especially Black and Latinx consumers.
Five case studies that illuminate our ethics and social media policies
Being proactive and communicating our standards clearly helps, but sometimes we slip up. Here’s a primer on what to watch out for, and how to steer clear of trouble.
Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.
Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).
Our social media and ethics policies
A clarification of our company’s social media policies and guidelines.
Amber Burgess of CrowdTangle focuses on using the tool for newsgathering and performance measurement on social.
Using the Streamyard platform for livestreaming/broadcasting
Presented by Steve Elfers of USA Today, this webinar delves into how to use the Streamyard platform for both livestreaming and broadcasting.
Don’t forget social (for digital editors)
What about the platforms we don’t talk about much? This seminar examines how to make the most of those platforms.
Don’t forget social (for editors)
Despite Facebook’s changing algorithms, here are newsrooms that are growing on social referrals. Here are tips you can put to use immediately.
SEO for editors
Discover what SEO expert David Stone is seeing in Google, and how you can drive your newsroom to produce more SEO-friendly content.
Don’t forget social (for reporters)
Reporters need to be where their audience is on social media. Ensure you are active on the right social platforms so you’re prioritizing your time to attract your readers.
What is Storyful and how can you use it?
A discussion of Storyful and how to put it to use in your newsroom.
SEO for digital editors
SEO expert David Stone will share five tips to increase search traffic.
How to use Viafoura for comment moderation
Training to discuss the role of the moderation, moderator role and permissions, and how to moderate.
Grow Audience Via Social Media: Digital Experiences That Drive Results
This webinar explores strategies for growing followers, likes and shares on social media; it then digs deeper, looking at ways to enhance a social media strategy to impact other content KPIs, such as website traffic, newsletter subscriptions and more.