Beginner

How to use heat maps

Heat maps are a great resource to help determine the best times for publishing a story.

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    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • From Preps to Pros: Football SEO strategies

     It’s the most wonderful time of the year, when we get to engage with that giant piece of audience interest called “football”. Search is a big part of football, especially […]

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    • Reporters toolkit for search

    Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.

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    • Using search trends to stay ahead of the curve

    Narrow parameters, create comparisons and overlays and discover what local audiences are looking for in real time.

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    • SEO Boot Camp 2: What is Keyword Diversity?

    This simple explainer helps newsrooms understand the importance of targeting sub-topics in search.

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    • SEO for photo galleries

    Standalone photo galleries can bring significant search traffic to your site if they are well optimized for Google. This 10-minute training session will help you get started.

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    • Understanding Google’s Featured Snippets

    Featured Snippets are short selections of text appearing at the top of Google’s search results that are designed to answer a searcher’s query. This 10-minute training session discusses recent changes to Google’s Featured Snippets and some SEO strategies to help your site target them.

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