How to use heat maps
Heat maps are a great resource to help determine the best times for publishing a story.
Evergreen Content and Search: An Expert Panel
Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.
From Preps to Pros: Football SEO strategies
It’s the most wonderful time of the year, when we get to engage with that giant piece of audience interest called “football”. Search is a big part of football, especially […]
Reporters toolkit for search
Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.
Using search trends to stay ahead of the curve
Narrow parameters, create comparisons and overlays and discover what local audiences are looking for in real time.
SEO Boot Camp 2: What is Keyword Diversity?
This simple explainer helps newsrooms understand the importance of targeting sub-topics in search.
SEO for photo galleries
Standalone photo galleries can bring significant search traffic to your site if they are well optimized for Google. This 10-minute training session will help you get started.
Understanding Google’s Featured Snippets
Featured Snippets are short selections of text appearing at the top of Google’s search results that are designed to answer a searcher’s query. This 10-minute training session discusses recent changes to Google’s Featured Snippets and some SEO strategies to help your site target them.