Intermediate

SEO Champions – July 2021 Deep Dive

The SEO champions team discussed Search strategies for the 2021 Olympics, as well as content coverage for the upcoming High School football season and Back-to-School. The team also played an […]

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  • Google Trends for graphics and SEO

    Use this tool to track and visualize search trends on Google.

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  • SEO Champions – June 2021 Deep Dive

    This training covers the Google Page Experience and Core Web Vitals update and Olympic Trials SEO strategies. It also reviews SEO case studies of the Mollie Tibbetts murder trial, Brood X cicadas, and the Indy 500.

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  • SEO champions – May 2021 deep dive

    The SEO champions discuss live blogging and SEO best practices during natural disasters such as hurricanes, wildfires and winter storms. We also review a case study on a huge SEO win for Louisville’s coverage of the 2021 Kentucky Derby.

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  • SEO Boot Camp 4: Engaging the Search Audience

    Audience engagement is a critical aspect of SEO. If people bounce out of your content too quickly or have a negative experience, you won’t retain top rankings for long. This sessions discusses ways that journalists can turn short-term scanners into engaged readers who want to return to your site over and over again.

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  • Search champions — April 2021 deep-dive

    How USA TODAY dominated stimulus check search, NFL Draft and March Madness planning, how the Indy Star and Midwest DOT worked together on search and more.

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  • Keyword Diversity In-Depth

    SEO gurus Sandy Schlosser and Kyle Sutton discuss the importance of keyword diversity to a robust SEO strategy. Session includes a live demo showing journalists how to monitor your site’s […]

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  • SEO for reporters

    SEO expert David Stone will explore examples of where a headline missed, and where it succeeded. Remember, this means more people will find your stories.

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  • Targeting hyperlocal keywords in search

    Using hyperlocal keywords to identify audience opportunities is an essential strategy for standing out on search, engaging audiences a little deeper in the funnel and answering key questions of public […]

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  • Google top stories update

    Google has updated its approach to Top Stories boxes in Search results. This 10-minute training discusses the changes and strategies you can take to ensure your content ranks.

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