All Levels

How to move searchers through the subscriber funnel

Using your unique content to turn visitors into subscribers.

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    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • SEO Champions: October Deep Dive

    The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

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    • SEO Champions: September Deep Dive

    The September call focused on general election and hurricane search strategies, optimizing YouTube Shorts and discussed the impact of the Google Helpful Content update.

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    • From Preps to Pros: Football SEO strategies

     It’s the most wonderful time of the year, when we get to engage with that giant piece of audience interest called “football”. Search is a big part of football, especially […]

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    • SEO Champions: August 2022 Deep Dive

    The SEO champions team discussed 2022 Football SEO strategy and reviewed a case study on the Uvalde video published by the Austin American Statesman.

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    • SEO Champions: July 2022 Deep Dive

    The team discussed the May Google Algorithm update, USA TODAY’s Just Curious evergreen initiative, Local Evergreen strategies and real estate automation!

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    • SEO Champions: June 2022 Deep Dive

    The champions team did some brainstorming on Summer Evergreen topics and ideas to steal. We also had two very interesting case studies this month on internal linking best practices for […]

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    • SEO Champions: May 2022 Deep Dive

    We covered a lot of material on the May 2022 call: AMP depreciation, modular story format, election best practices and a Masters case study on how to break through on […]

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    • SEO Champions: April 2022 Deep Dive

    The SEO champion team discusses best practices for targeting High Volume Keywords, search strategies for covering the NFL Draft. They also review case studies on Q1 YouTube wins and March Madness.

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    • SEO Champions – March 2022 Deep Dive

    The SEO champions team discussed section front optimization and live coverage of Ukraine war. We also reviewed case studies on Super Bowl and the Texas primary.  

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    • SEO Champions – January 2022 Deep Dive

    The team discussed Why YouTube was such a good opportunity for our newsrooms and went through the Anatomy of a YouTube SEO Win. Tim Gardner went through SEO best practices for Winter Olympics and Paul Berry […]

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    • SEO Champions – October 2021 Deep Dive

    The SEO champions team reviewed an interesting Google Trends top-of-funnel case study, discussed YouTube SEO recommendations and generated plenty of content ideas to steal from the Fall & Holiday Season […]

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    • Election SEO resources

    Here is the complete toolkit for reporters, editors and SEO champions seeking to optimizing local and national elections.

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    • SEO Champions – June 2021 Deep Dive

    This training covers the Google Page Experience and Core Web Vitals update and Olympic Trials SEO strategies. It also reviews SEO case studies of the Mollie Tibbetts murder trial, Brood X cicadas, and the Indy 500.

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    • 2021 Regional SEO training

    This session covers how to write headlines that perform well in search and SEO best practices for reaching the search audience.

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    • SEO Boot Camp 2: What is Keyword Diversity?

    This simple explainer helps newsrooms understand the importance of targeting sub-topics in search.

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    • SEO Boot Camp 3: Crafting powerful headlines that do well in search

    To stand out in the overcrowded SEO space, sites need to create powerful headlines that rivet audience attention and guarantee a high click-through rate. This training session showcases proven headline […]

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    • SEO Boot Camp 1: Winning with Search

    Brush up on your search knowledge to help your newsroom WIN with search. We will cover SEO basics, Google Trends, ranking first, choosing keywords and optimizing in Presto. Plus we’ll walk through several case studies across the network.

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    • SEO for breaking news

    The Breaking News SEO training discusses several major strategies newsrooms can use to reach their audiences during big breaking news moments.

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    • Understanding Google’s Featured Snippets

    Featured Snippets are short selections of text appearing at the top of Google’s search results that are designed to answer a searcher’s query. This 10-minute training session discusses recent changes to Google’s Featured Snippets and some SEO strategies to help your site target them.

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