All Levels

SEO Champions – October 2021 Deep Dive

The SEO champions team reviewed an interesting Google Trends top-of-funnel case study, discussed YouTube SEO recommendations and generated plenty of content ideas to steal from the Fall & Holiday Season […]

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  • Election SEO resources

    Here is the complete toolkit for reporters, editors and SEO champions seeking to optimizing local and national elections.

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  • SEO Champions – June 2021 Deep Dive

    This training covers the Google Page Experience and Core Web Vitals update and Olympic Trials SEO strategies. It also reviews SEO case studies of the Mollie Tibbetts murder trial, Brood X cicadas, and the Indy 500.

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  • 2021 Regional SEO training

    This session covers how to write headlines that perform well in search and SEO best practices for reaching the search audience.

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  • SEO Boot Camp 2: What is Keyword Diversity?

    This simple explainer helps newsrooms understand the importance of targeting sub-topics in search.

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  • SEO Boot Camp 3: Crafting powerful headlines that do well in search

    To stand out in the overcrowded SEO space, sites need to create powerful headlines that rivet audience attention and guarantee a high click-through rate. This training session showcases proven headline […]

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  • SEO Boot Camp 1: Winning with Search

    Brush up on your search knowledge to help your newsroom WIN with search. We will cover SEO basics, Google Trends, ranking first, choosing keywords and optimizing in Presto. Plus we’ll walk through several case studies across the network.

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  • SEO for breaking news

    The Breaking News SEO training discusses several major strategies newsrooms can use to reach their audiences during big breaking news moments.

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  • Understanding Google’s Featured Snippets

    Featured Snippets are short selections of text appearing at the top of Google’s search results that are designed to answer a searcher’s query. This 10-minute training session discusses recent changes to Google’s Featured Snippets and some SEO strategies to help your site target them.

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