All Levels

Improving our relationship with readers

A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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  • Data visualization introduction

    Visualizations can help make a complex story simpler. Play with simple data visualization tools, learn how to automatically import data into a map, and explore the elegant templates of Flourish.

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  • Introduction to using data in your reporting

    An overview of the key data analysis tools and techniques used to produce investigative stories, with examples of stories that were made possible with these tools.

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  • Backgrounding like a boss: Reporting on people and companies with free tools

    Even great reporters can get tricked by fake names or sketchy backgrounds. We’ll walk through some websites and strategies you can use to create a routine and spot potential red flags before you get burned.

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  • Advanced Search: Power tools for search, research and analysis

    See what users in your area are searching and discover story ideas on Google Trends. Explore Backlight, an AI tool for parsing massive amounts of documents.

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  • Q&A for journalists on personal safety and legal rights at protests

    Advice from front-line journalists, lawyers, and behind-the-scenes personal safety experts on how to cover unrest while maintaining your Constitutional rights and your personal safety.

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  • Understanding our target audiences

    What are “Family Forward” and “Know the Score,” and why are they so key to unlocking potential subscriber growth? This first in a series of dissecting our total potential local readership will delve into the content these two groups say are most likely to win their business.

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  • Accuracy, depth and respect: What to know when reporting on trans people and their stories

    Language is powerful. How we use terms, categories and concepts in our coverage matter a lot — especially to people who often been denied control over the language used to describe them.

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  • Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

    Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

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  • FOUNDATIONS: Better meeting coverage

    This session will include proactive tactics to keep meeting coverage relevant.

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  • FOUNDATIONS: Better interview techniques

    This session will walk through interviewing techniques, and help you make sure you get key questions answered.

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  • FOUNDATIONS: Writing better ledes

    This is a comprehensive look at ledes and what makes them jump. Plus, how can we take your story and start preparing for a follow-up?

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  • Fault Lines: diversity, equity and inclusion

    The Maynard Insitute, backed by a grant from the Knight Foundation, will help our journalists see where coverage could improve across socioeconomic status, geography, race, gender and other fault lines.

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  • Find your shark (high interest topics in your community)

    When a fatal shark attack happened at a local beach, the Cape Cod Times was ready. Find out how the paper maximized the moment with preparation that began years earlier.

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  • Coronavirus style & standards

    Guidelines, standards, and resources for reporting on the Coronavirus.

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  • 50 enterprise ideas in 50 minutes

    You need ideas. We’ve got them. National News Editor Matt Leclercq and Tim Schmitt walk you through a fast-paced session sure to stir ideas.

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  • Audience growth (for reporters)

    Here are five things reporters can do to increase their own traffic.

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  • #DoJournalismWithImpact (for reporters)

    Hold on to your hats, we throw 30 great story ideas out in 15 minutes. Will include links to stories.

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  • Google: Enhanced search

    Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. In this video, she discusses how to use enhanced search features.

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  • Sports for specific audiences

    In this session, we talk with sports leaders and reporters to discuss how ATM audiences fit into sports, and offer specific examples for content changes.

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  • Using CrowdTangle

    Amber Burgess of CrowdTangle focuses on using the tool for newsgathering and performance measurement on social.

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  • Mobile apps for journalists

    What are must-have mobile apps to help them do their jobs? Learn about the faves of reporters who cover everything from hurricanes to car accidents.

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  • Google: Verification

    In this webinar, Maggie Farley, a former Los Angeles Times foreign correspondent, discusses verification.

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  • Trauma: Ethics and practices for reporting on traumatized individuals and communities

    This addresses ethical and craft issues involved in reporting on traumatized individuals and communities. The training discusses best practices in coverage.

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  • Don’t forget social (for reporters)

    Reporters need to be where their audience is on social media. Ensure you are active on the right social platforms so you’re prioritizing your time to attract your readers.

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  • Journalism from your phone

    Sarah Self-Welbeck from the Lubbock Avalanche-Journal shows you tips and tricks on recording and editing audio and video, taking the best photos and time-saving tools that make journalism from your cell phone possible and productive.

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  • FOUNDATIONS: Sources are the key

    This session will cover diversifying sources and why it’s important, how to approach the people you need to know on your beat, and how to build mutually rewarding connections with sources.

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  • What is Storyful and how can you use it?

    A discussion of Storyful and how to put it to use in your newsroom.

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  • Investigating the internet

    This workshop uses case studies of BuzzFeed News investigations into misinformation and ad fraud, as well as tips and tutorials, to equip journalists with the basic skills they need to incorporate this data into their work.

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