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Expert

Digital subscription strategies for small and mid-sized newsrooms

We share metrics, best practices and ideas to try.

Skill:

Level:

    • Audience Engagement
      • All Levels
      • Beginner
      • Expert
      • Intermediate
    • Planning
      • Expert
  • Understanding our target audiences

    What are “Family Forward” and “Know the Score,” and why are they so key to unlocking potential subscriber growth? This first in a series of dissecting our total potential local readership will delve into the content these two groups say are most likely to win their business.

    Skill:

    Level:

    • Audience Engagement
      • All Levels
    • Planning
      • Expert
    • Reporting & Writing
      • All Levels
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    Skill:

    Level:

    • Leadership
      • Expert
    • Planning
      • Expert
    • Project Management
      • Expert
  • Developing an evergreen plan

    What is evergreen, and why should you care? This webinar answers questions on how to develop an evergreen content strategy for your newspaper, and why.

    Skill:

    Level:

    • Leadership
      • Expert
    • Planning
      • Expert
    • Reporting & Writing
      • Expert
  • Understanding the hybrid subscription model

    Here, we’ll provide data, talk best practices, provide examples and hear any questions or concerns you might have about the hyrid subscription model.

    Skill:

    Level:

    • Planning
      • Expert
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