Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
Find your shark (high interest topics in your community)
When a fatal shark attack happened at a local beach, the Cape Cod Times was ready. Find out how the paper maximized the moment with preparation that began years earlier.
Don’t forget social (for reporters)
Reporters need to be where their audience is on social media. Ensure you are active on the right social platforms so you’re prioritizing your time to attract your readers.