Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.
Skill:
Level:
Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.
Making it all come together is a complex orchestra.
Using your unique content to turn visitors into subscribers.
Readers in our growth audience segments tell us these are key parts of the day when they’re seeking to engage in news.
Planners manage multi-platform content calendars that reflect tactics based on our audience strategies to deliver maximum impact for our newsrooms’ content.
The audience team will be on the frontline for Network content sharing – statewide, within the CCJ, with the regional teams and to USA TODAY – which will help local reporters’ work reach a wider audience and also supplement local production with relevant, interesting stories from other markets.
Here’s how to deliver on a big project with many moving people and parts. Ten tips in 60 minutes that will help you simplify and win.
We look at how one of our biggest news organizations in one of our biggest markets does BIG things. From guiding probing investigative projects to introducing a new pay model to staging a marathon, The Free Press team will share how it sizes up and capitalizes on big opportunities. Hosted by executive editor Peter Bhatia and senior news director/digital Anjanette Delgado.
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
When a fatal shark attack happened at a local beach, the Cape Cod Times was ready. Find out how the paper maximized the moment with preparation that began years earlier.
Reporters need to be where their audience is on social media. Ensure you are active on the right social platforms so you’re prioritizing your time to attract your readers.
