Planning

Meeting audiences on the right platforms, at the right times, across hundreds of brands requires a lot of planning tools and techniques. Learn more about what’s available.

Learn what an evergreen plan is, and why you should care about it and how to develop a content strategy for your news outlet.

Improving our relationship with readers

A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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  • Digital subscription strategies for small and mid-sized newsrooms

    We share metrics, best practices and ideas to try.

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  • How editors and managers can help keep reporters and photographers safe during protests

    Guidance for managers, starting with planning before a charged event, to communicating and adapting as conditions change to after-action debriefs.

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  • Small newsrooms, big ambitions

    Just because your newsroom is small doesn’t mean your goals need to be.

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  • Understanding our target audiences

    What are “Family Forward” and “Know the Score,” and why are they so key to unlocking potential subscriber growth? This first in a series of dissecting our total potential local readership will delve into the content these two groups say are most likely to win their business.

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  • How the USA TODAY Network “works”

    A primer on how to get local stories in USA TODAY (and vice versa), how to take advantage of shared resources like Center for News Design, Digital Optimization Team, recruiting, training, etc. — and whom to call on for help.

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  • Protected: Table Stakes follow-up: community-funded journalism

    There is no excerpt because this is a protected post.

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  • Protected: Table Stakes: Design-do loops

    There is no excerpt because this is a protected post.

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  • Protected: Table Stakes scorecards activity

    There is no excerpt because this is a protected post.

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  • Find your shark (high interest topics in your community)

    When a fatal shark attack happened at a local beach, the Cape Cod Times was ready. Find out how the paper maximized the moment with preparation that began years earlier.

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  • Developing an evergreen plan

    What is evergreen, and why should you care? This webinar answers questions on how to develop an evergreen content strategy for your newspaper, and why.

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  • #DoJournalismWithImpact (for editors)

    How are you planning? Quick tips and examples on who’s doing this best, and seeing what the end result is. We’ll talk about the CND Google budget, and brainstorming sessions.

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  • Understanding the hybrid subscription model

    Here, we’ll provide data, talk best practices, provide examples and hear any questions or concerns you might have about the hyrid subscription model.

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  • Don’t forget social (for reporters)

    Reporters need to be where their audience is on social media. Ensure you are active on the right social platforms so you’re prioritizing your time to attract your readers.

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