Beginner

Putting metrics to use on your beat

What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?

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    • Metrics refresher: Overview of Parse.ly and Google Analytics dashboards

    This training is recommended for new employees. We cover the basics of how to use our metrics tools.

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    • DEI tagging for editors and producers

    As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.

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    • Analytics (for reporters)

    A reporter’s understanding of analytics: This is a basic overview of how to use Parse.ly, Google Analytics and others.

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    • Parse.ly for reporters

    How long are readers spending with your stories? How did they get there? Where do they go when they’re done reading? What do they crave more of, or less of? […]

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    • Parse.ly for editors

    This overview of Parse.ly will help editors and reporters alike analyze how their content is performing with readers.

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