All Levels

Understanding our key audience segments

Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • Improving our relationship with readers

    A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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    • All you need to know about Parse.ly

    In this webinar, reporters receive an overview of all the things Parse.ly can help them do.

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    • News audience habits in the time of coronavirus

    What we’ve learned about readers’ interests in Covid-19 coverage in the early stage.

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