Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
Investigative/data skills series: Data visualization using Infogram
Data visualization for everyone using InfoGram, an easy but powerful tool available to journalists across Gannett.
Google Trends for graphics and SEO
Use this tool to track and visualize search trends on Google.
Mapping 101: Google MyMaps and Carto.com
This tool is great for smaller “day-turn” maps for routine stories such as pothole repairs, vaccination centers, etc.