Tracking diverse content for Black and Latino communities
For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.
Subscriber-only journalism: Making sure our work counts
Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.
Digital subscription strategies for small and mid-sized newsrooms
We share metrics, best practices and ideas to try.
Building lasting relationships through engagement
Here are a few clear steps to start to build relationships with your readers, including in-person, social and online.
Best practices for engagement and UGC forms
Summer Moore and Penny Riordan walk you through our new reader engagement form templates, which can be embedded directly into stories.
Creating data visualizations
In this quick clip, Maggie Farley discusses how to build visualizations that will engage and build trust with your audience. She demonstrates different tools to build quick data visualizations and animations.
Exploring Google Trends
Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. This video covers Google Trends.
SEO for reporters
SEO expert David Stone will explore examples of where a headline missed, and where it succeeded. Remember, this means more people will find your stories.
50 tools for writing well with Roy Peter Clark
Organized into four sections, “Nuts and Bolts,” “Special Effects,” “Blueprints for Stories,” and “Useful Habits,” this series is infused with more than 200 examples from journalism and literature.