We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.
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Heat maps are a great resource to help determine the best times for publishing a story.
For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.
Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.
We share metrics, best practices and ideas to try.
Here are a few clear steps to start to build relationships with your readers, including in-person, social and online.
Summer Moore and Penny Riordan walk you through our new reader engagement form templates, which can be embedded directly into stories.
In this quick clip, Maggie Farley discusses how to build visualizations that will engage and build trust with your audience. She demonstrates different tools to build quick data visualizations and animations.
Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. This video covers Google Trends.
SEO expert David Stone will explore examples of where a headline missed, and where it succeeded. Remember, this means more people will find your stories.
Organized into four sections, “Nuts and Bolts,” “Special Effects,” “Blueprints for Stories,” and “Useful Habits,” this series is infused with more than 200 examples from journalism and literature.
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