Intermediate

Tracking diverse content for Black and Latino communities

For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.

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  • Subscriber-only journalism: Making sure our work counts

    Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.

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  • Digital subscription strategies for small and mid-sized newsrooms

    We share metrics, best practices and ideas to try.

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  • Building lasting relationships through engagement

    Here are a few clear steps to start to build relationships with your readers, including in-person, social and online.

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  • Best practices for engagement and UGC forms

    Summer Moore and Penny Riordan walk you through our new reader engagement form templates, which can be embedded directly into stories.

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  • Creating data visualizations

    In this quick clip, Maggie Farley discusses how to build visualizations that will engage and build trust with your audience. She demonstrates different tools to build quick data visualizations and animations.

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  • Exploring Google Trends

    Maggie Farley, a former Los Angeles Times foreign correspondent, is now working with Google News Initiative to help journalism thrive in the digital age. This video covers Google Trends.

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  • SEO for reporters

    SEO expert David Stone will explore examples of where a headline missed, and where it succeeded. Remember, this means more people will find your stories.

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  • 50 tools for writing well with Roy Peter Clark

    Organized into four sections, “Nuts and Bolts,” “Special Effects,” “Blueprints for Stories,” and “Useful Habits,” this series is infused with more than 200 examples from journalism and literature.

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  • Protected: Table Stakes IV: Funnel occasional users to habitual and paying/valuable loyalists

    There is no excerpt because this is a protected post.

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