Expert

Tracking diverse content for Black and Latino communities

For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.

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  • Subscriber-only journalism: Making sure our work counts

    Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.

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  • Digital subscription strategies for small and mid-sized newsrooms

    We share metrics, best practices and ideas to try.

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  • Focusing our newsrooms on digital subscriptions

    The truest sign of our health as a business and the fulfillment of our mission: paying subscribers. In this conversation, learn how your newsroom can keep existing customers and win the business of new ones.

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  • SEO for live and breaking news

    In this slideshow, you’ll learn how to use Google search results to amp up your breaking news and live content.

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  • Audience growth (for editors)

    This webinar helps decision-makers understand how to grow their news organization’s audience. In this quick video, you’ll learn how to set goals and how to reach them.

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  • Don’t forget social (for digital editors)

    What about the platforms we don’t talk about much? This seminar examines how to make the most of those platforms.

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  • 50 tools for writing well with Roy Peter Clark

    Organized into four sections, “Nuts and Bolts,” “Special Effects,” “Blueprints for Stories,” and “Useful Habits,” this series is infused with more than 200 examples from journalism and literature.

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  • Tips for grant-writing and partnerships

    Wondering what you can do to receive newsroom grants or work with ProPublica and other nonprofits? We have tips from people who’ve been successful and those who’ve worked on the receiving end of the process.

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  • Protected: Table Stakes IV: Funnel occasional users to habitual and paying/valuable loyalists

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