Beginner

News values and judgment

We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.

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  • Improving our relationship with readers

    A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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  • Tracking diverse content for Black and Latino communities

    For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.

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  • Subscriber-only journalism: Making sure our work counts

    Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.

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  • Digital subscription strategies for small and mid-sized newsrooms

    We share metrics, best practices and ideas to try.

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  • How to build a metrics-savvy newsroom

    The authors interviewed two dozen journalists and data analysts across 20 organizations, hunting for practices that are broad enough to be useful to most newsrooms, but specific enough that they provide a basic blueprint.

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  • Audience growth (for reporters)

    Here are five things reporters can do to increase their own traffic.

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