What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?
Skill:
Level:
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.
Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.
We share metrics, best practices and ideas to try.
The authors interviewed two dozen journalists and data analysts across 20 organizations, hunting for practices that are broad enough to be useful to most newsrooms, but specific enough that they provide a basic blueprint.
Here are five things reporters can do to increase their own traffic.
