Putting metrics to use on your beat
What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
Tracking diverse content for Black and Latino communities
For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.
Subscriber-only journalism: Making sure our work counts
Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.
Digital subscription strategies for small and mid-sized newsrooms
We share metrics, best practices and ideas to try.
How to build a metrics-savvy newsroom
The authors interviewed two dozen journalists and data analysts across 20 organizations, hunting for practices that are broad enough to be useful to most newsrooms, but specific enough that they provide a basic blueprint.