All Levels

Develop an audience plan for a big winner in the making

Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • Digital strategies and best practices

    Readers in our growth audience segments tell us these are key parts of the day when they’re seeking to engage in news.

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    • Understanding our key audience segments

    Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.

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    • Community engagement for underserved communities

    Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content.

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    • Tracking diverse content for Black and Latino communities

    For more accurate diversity data, it’s critical to tag your content properly, and you need to understand what to tag and what not to tag.

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    • Subscriber-only journalism: Making sure our work counts

    Moving away from page views to a whole-funnel approach in pursuit of subscribers and sustainable journalism.

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    • Digital subscription strategies for small and mid-sized newsrooms

    We share metrics, best practices and ideas to try.

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    • Understanding our target audiences

    What are “Family Forward” and “Know the Score,” and why are they so key to unlocking potential subscriber growth? This first in a series of dissecting our total potential local readership will delve into the content these two groups say are most likely to win their business.

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    • Gannett homepage editors ran hundreds of headline A/B tests. Here’s what we’ve learned.

    Unlike SEO, which is about attracting initial impressions, these tips optimize for human interest in places you already have guaranteed impressions (homepage, Facebook, Twitter, etc).

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    • Why it matters when we publish

    Josh Awtry discusses how to optimize your post timing to engage with the widest audience possible. By being deliberate about posting times, your stories can reach further across communities.

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    • Fault Lines: diversity, equity and inclusion

    The Maynard Insitute, backed by a grant from the Knight Foundation, will help our journalists see where coverage could improve across socioeconomic status, geography, race, gender and other fault lines.

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    • News audience habits in the time of coronavirus

    What we’ve learned about readers’ interests in Covid-19 coverage in the early stage.

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    • SEO for digital editors

    SEO expert David Stone will share five tips to increase search traffic.

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    • How to use Viafoura for comment moderation

    Training to discuss the role of the moderation, moderator role and permissions, and how to moderate.

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    • SEO Boot Camp 3: Crafting powerful headlines that do well in search

    To stand out in the overcrowded SEO space, sites need to create powerful headlines that rivet audience attention and guarantee a high click-through rate. This training session showcases proven headline […]

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