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Author: Melanie Zadrima

Find your shark (high interest topics in your community)

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    • When a fatal shark attack happened at a local beach, the Cape Cod Times was ready. Find out how the paper maximized the moment with preparation that began years earlier. Not every market has sharks, but they do have the potential for big stories. Do you know what your shark is? Will you be ready when yours arrives? Executive Editor Paul Pronovost of the Cape Cod Times discusses how to prepare for that big moment through training, tools and expectations.

    More training on Reporting & Writing:

    Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Packaging, proofing and design center workflows for the CCJ

    Making it all come together is a complex orchestra.

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    • 50 tools for writing well with Roy Peter Clark

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    • Organized into four sections, “Nuts and Bolts,” “Special Effects,” “Blueprints for Stories,” and “Useful Habits,” this series is infused with more than 200 examples from journalism and literature.

    More training on Audience Engagement:

    Google Earth Studio

    Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • Protected: Table Stakes: Moving from activities to outcomes

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    More training on Career Building:

    Happy trails to two giants of our craft

    A goodbye from Gannett colleagues to George Stanley and Peter Bhatia.

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    • New England Table Stakes final reports

    Results from a five-month sprint in Portsmouth, N.H., Providence, R.I., Cape Cod, Mass., Quincy, Mass., and the New England DOT.

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    • Management fundamentals: Prioritizing and delegating

    Illinois state editor Romando Dixson shares how he sets priorities, delegates tasks and projects and delivers results.

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    • Reporting tools for early-career journalists, Part I

    Google Basics: Advanced search, micro-search sites, Trends, MapChecking, fact-checking, etc.

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