Find your shark (high interest topics in your community)
When a fatal shark attack happened at a local beach, the Cape Cod Times was ready. Find out how the paper maximized the moment with preparation that began years earlier. Not every market has sharks, but they do have the potential for big stories. Do you know what your shark is? Will you be ready when yours arrives? Executive Editor Paul Pronovost of the Cape Cod Times discusses how to prepare for that big moment through training, tools and expectations.
More training on Reporting & Writing:
Google Earth Studio
Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.
Develop an audience plan for a big winner in the making
Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.
Unlock the value in evergreen stories
Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.