The art of “goosing” to extend the value of our best content

Skill:

Level:

    • We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better. These conversations assess various aspects of the story, and the expectation is that people come to the discussion with an open mind, a good attitude and a willingness to reconsider decisions made in the story’s initial editing or planning.

    Goosing-how-toDownload
    Goosing-checklist-for-plannersDownload

    More training on Audience Engagement:

    PowerPoint 02: How to Use Shapes and Transitions to See the Story

    See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.

    Skill:

    Level:

    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

    Skill:

    Level:

    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

    Skill:

    Level:

    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

    Skill:

    Level: