The art of “goosing” to extend the value of our best content

We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better. These conversations assess various aspects of the story, and the expectation is that people come to the discussion with an open mind, a good attitude and a willingness to reconsider decisions made in the story’s initial editing or planning.

More training on Audience Engagement: