Digital optimization 101
A playbook for getting the best readership performance from our content.
More training on Digital design and production:
PowerPoint 02: How to Use Shapes and Transitions to See the Story
See the Story: Microsoft trainer Bill Monroe teaches you how to use shapes, transitions, morph and more in this walkthrough of PowerPoint. Excellent details for improving your decks.
Curate newsletters that win with readers
Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.
Unlock the value in evergreen stories
Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.
The art of “goosing” to extend the value of our best content
We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.