Putting metrics to use on your beat
Part 2 of our metrics refresher. What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content? Plus, an overview of the new Author dashboard that gives you insights into your content, orders and from where orders are coming (social maybe?!).
- To see your site’s benchmarks, use this direct link or start with the link ^ and click “content benchmarks” in the list: https://datastudio.google.com/s/vWO29obE0IQ
- Reporter byline dashboard direct link or again use link ^ and click that in list: https://datastudio.google.com/s/gJ4-LD1DPWs
- Access Parse.ly via Okta at first, but you can bookmark any page with in Parse.ly with the “save view” button or in Chrome as usual and usually won’t have to log in repeatedly. Highly recommend the auto-open tabs.
- Resource: A demo of a 6-min reporter/editor metrics conversation: Cory Myers 6 min beat_meeting_demo.mp4
- Resource: Setting up an emailed author report in Parse.ly: parsely-dashboard-setup-v2-Craig.pdf
- The 101 on how to use Parse.ly/GA dashboards: https://training.usatodaynetwork.com/2022/10/12/metrics-refresher-overview-of-parse-ly-and-google-analytics-dashboards/
More training on Audience Engagement:
Curate newsletters that win with readers
Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.
Develop an audience plan for a big winner in the making
Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.
Unlock the value in evergreen stories
Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.
The art of “goosing” to extend the value of our best content
We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.