Part 2 of our metrics refresher. What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content? Plus, an overview of the new Author dashboard that gives you insights into your content, orders and from where orders are coming (social maybe?!).

• https://dashboards.usatodaynetwork.com/
• To see your site’s benchmarks, use this direct link or start with the link ^ and click “content benchmarks” in the list: https://datastudio.google.com/s/vWO29obE0IQ
• Reporter byline dashboard direct link or again use link ^ and click that in list: https://datastudio.google.com/s/gJ4-LD1DPWs
• Access Parse.ly via Okta at first, but you can bookmark any page with in Parse.ly with the “save view” button or in Chrome as usual and usually won’t have to log in repeatedly. Highly recommend the auto-open tabs.
• Resource: A demo of a 6-min reporter/editor metrics conversation: Cory Myers 6 min beat_meeting_demo.mp4
• Resource: Setting up an emailed author report in Parse.ly: parsely-dashboard-setup-v2-Craig.pdf
• The 101 on how to use Parse.ly/GA dashboards: https://training.usatodaynetwork.com/2022/10/12/metrics-refresher-overview-of-parse-ly-and-google-analytics-dashboards/

Metrics refresher: Overview of Parse.ly and Google Analytics dashboards