SEO Champions: October Deep Dive

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    • The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

    Election-reminderDownload
    Hurricane Ian Share of VoiceDownload
    Hurricane Ian CoverageDownload
    2022-Optimizing-holiday-evergreen-content-finalDownload

    More training on SEO:

    Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • SEO Champions: September Deep Dive

    The September call focused on general election and hurricane search strategies, optimizing YouTube Shorts and discussed the impact of the Google Helpful Content update.

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    • From Preps to Pros: Football SEO strategies

     It’s the most wonderful time of the year, when we get to engage with that giant piece of audience interest called “football”. Search is a big part of football, especially […]

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    • SEO Champions: August 2022 Deep Dive

    The SEO champions team discussed 2022 Football SEO strategy and reviewed a case study on the Uvalde video published by the Austin American Statesman.

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