This training is recommended for new employees. We cover the basics of how to use our metrics tools. Any employee is welcome to join, though, if you’d like a refresher.
What we cover:
- Using Parse.ly to see what audiences are reading in real time
- Using Parse.ly to see what audiences are reading for a specific author, topic or for past days/weeks/months
- Using G.A. dashboards to see how many orders are tied to their stories (last 20 mins or so)
- Using G.A. dashboards to see photo gallery or video views (last 20 mins or so)
Before the training: Please make sure you have the Okta chicklet for both these programs already. This will allow you to follow along during the training. If you do not have these, let Kelli Leonard know and she’ll get you set up.
More training on Metrics tools:
Putting metrics to use on your beat
What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.
DEI tagging for editors and producers
As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.