Measure the impact of your newsroom’s best journalism

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    • The Detroit Free Press proves its worth to its subscribers and its community every year with its annual Community impact Report. In this 30-minute workshop, executive editor Anjanette Delgado will explain how the Freep tracks the results of its work — the real-world change that happens as a result of their journalism (law changes, government investigations, arrests, prison releases, lawsuits, settlements, amnesty, community activation, etc.) — so it can publish the comprehensive year-end report. The Community Impact Report isn’t just a celebration of what our journalism achieved. It’s a huge help in retaining existing subscribers and attracting new ones.

    Here are the slides from the workshop.

    Here’s an easy guide to how to make a community impact report.

    And here’s where to find Impact Tracker: behind Okta.

    The Detroit Free Press’ Community Impact Report 2021

    Wisconsin’s impact report 2021

    Metric reports that include impact

    Impact summary (download your impacts, your site’s, your region’s, the Network’s, a funder’s)

    Daily site summary (MTD by site)

    Monthly KPI report (full month, all network)

    How did that content do? (to come, single story)

    More training on Digital design and production:

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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    • The art of “goosing” to extend the value of our best content

    We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.

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