From Preps to Pros: Football SEO strategies

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    •  It’s the most wonderful time of the year, when we get to engage with that giant piece of audience interest called “football”. Search is a big part of football, especially those NFL and college spaces, so its important as we head into the season to review SEO best practices.

    From Preps to Pros: Football SEO strategiesDownload
    Template: NFL SEO keywords by week and dayDownload

    More training on SEO:

    How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

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    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • SEO Champions: October Deep Dive

    The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

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