From Preps to Pros: Football SEO strategies
It’s the most wonderful time of the year, when we get to engage with that giant piece of audience interest called “football”. Search is a big part of football, especially those NFL and college spaces, so its important as we head into the season to review SEO best practices.
More training on SEO:
How to move searchers through the subscriber funnel
Using your unique content to turn visitors into subscribers.
How to use heat maps
Heat maps are a great resource to help determine the best times for publishing a story.
Evergreen Content and Search: An Expert Panel
Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.