Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.
More training on Audience Engagement:
Curate newsletters that win with readers
Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.
Develop an audience plan for a big winner in the making
Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.
Unlock the value in evergreen stories
Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.
The art of “goosing” to extend the value of our best content
We can improve premium stories that underperformed to help “goose” the story to get it out of the underperforming category and to assess what we could have done better.