SEO Champions: June 2022 Deep Dive

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    • The champions team did some brainstorming on Summer Evergreen topics and ideas to steal. We also had two very interesting case studies this month on internal linking best practices for covering the Uvalde shooting.

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    Internal-Links-Case-Study-1Download
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    More training on SEO:

    How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

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    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • SEO Champions: October Deep Dive

    The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

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