The champions team did some brainstorming on Summer Evergreen topics and ideas to steal. We also had two very interesting case studies this month on internal linking best practices for covering the Uvalde shooting.
More training on SEO:
Evergreen Content and Search: An Expert Panel
Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.
SEO Champions: October Deep Dive
The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.
SEO Champions: September Deep Dive
The September call focused on general election and hurricane search strategies, optimizing YouTube Shorts and discussed the impact of the Google Helpful Content update.