Community engagement for underserved communities

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    • Knoxville News Sentinel Executive Editor Joel Christopher leads a Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content. Featuring David Plazas and LeBron Hill from Black Tennessee Voices and Latino Tennessee Voices, Brenna McDermott from Knoxville Digital Advisory Group and Angela Dennis of the Knox News Soul newsletter. Facilitator Cynthia Benjamin.

    More training on Audience Engagement:

    Be the Beat: How to do CPR*

    Tips and videos of CPR dos and don’ts from the American Heart Association with rich data and insights on women’s heart health – not a certification class.

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    • Curate newsletters that win with readers

    Newsletters are a powerful tool to move readers down the subscriber funnel. Here’s how to master them.

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    • Develop an audience plan for a big winner in the making

    Audience plans are an outline of social, alert, boost and publish plans for a story we expect to be a big win.

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    • Unlock the value in evergreen stories

    Re-sharing allows us to grow subscribers through bringing forward interesting stories that retain enduring value.

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