Knoxville News Sentinel Executive Editor Joel Christopher leads a Q&A conversation about best practices, challenges and outcomes that emerge from engaging and including different communities in our conversations, newsletters and content. Featuring David Plazas and LeBron Hill from Black Tennessee Voices and Latino Tennessee Voices, Brenna McDermott from Knoxville Digital Advisory Group and Angela Dennis of the Knox News Soul newsletter. Facilitator Cynthia Benjamin.
More training on Audience Engagement:
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.
Understanding the Fault Lines framework for diversity, equity, inclusion and belonging
Jean Marie Brown of Texas Christian University and the Maynard Institute explores the Fault Lines themselves and reflect on how the framework has been used to shape Table Stakes challenges.
Ramadan Guidance for employees
Here are some tips for an inclusive atmosphere for your Muslim colleagues.
DEI tagging for editors and producers
As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means.