SEO Champions: May 2022 Deep Dive

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    • We covered a lot of material on the May 2022 call: AMP depreciation, modular story format, election best practices and a Masters case study on how to break through on a topic where you don’t yet have brand recognition in search.

    Deprecating-AMPDownload
    Modular-Story formatDownload
    SEO-election-best-practicesDownload
    Masters-2022-case studyDownload

    More training on SEO:

    How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

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    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • SEO Champions: October Deep Dive

    The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

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