As your newsroom increases storytelling to reflect the communities we serve, what are best practices for tracking the content? Editors and producers are invited to join this session in which we will share revised tags to use for 2022 and what each tag means. Led by Senior Content Strategist Len LaCara and facilitated by Cynthia Benjamin, director of audience engagement and trust.
More training on Diversity & Inclusion:
Putting metrics to use on your beat
What does success look like? How do you translate what your metrics are telling you into story ideas or deeper insights into what your audience is seeking – both for premium content and reaching new readers with top of funnel content?
Antisemitism briefing by the American Jewish Committee
We will discuss the history of antisemitism, where it comes from and its evolving nature. We will discuss how to recognize subtle and blatant forms of antisemitism so that reporters will be able to recognize it when they see it.
Metrics refresher: Overview of Parse.ly and Google Analytics dashboards
This training is recommended for new employees. We cover the basics of how to use our metrics tools.
Understanding our key audience segments
Gannett has done extensive research into people interested in news — those who are in our audience today as well as those who aren’t — so we can better understand who we’re working for. These documents and workshops will help you understand the segments, what members of each segment want from us, and how we can earn them as subscribers.