The right words aren’t just a powerful way to summarize a story — they’re the best tool we have to reach occasional readers and convert them to paying subscribers. In search and social channels, sharp headlines find and keep loyal audiences. Join content strategy analyst Chris White and Midwest DOT managers Catherine Rogers and Bobby Shipman as they share data-proven ways to craft engaging headlines that bring in new readers again and again. These web gurus scoured our data looking for ways to draw in new readers with powerful headlines. Here’s what they found – and how it can work for your stories.
Study out of Australia … “The effects of subtle misinformation in news headlines.”
Summarized in the New Yorker: https://bit.ly/3gTwMk5
Abstract of the study: https://psycnet.apa.org/record/2014-44652-001
Study out of the Netherlands… “What clicks actually mean”
Abstract : https://journals.sagepub.com/doi/full/10.1177/1464884916688290
More training on Reporting & Writing:
Converting criminal justice coverage to social justice coverage
A conversation around how social justice storytelling can help humanize even the most tragic of stories and how we can ensure our reporting serves both our communities and our readership goals.
Covering retail and inflation
Learn how to use tools like Google Shopping, Keepa and CamelCamelCamel to track prices. Also: How to use the Consumer Price Index, use inflation calculators and other tools for tracking prices and fraudulent online sellers/reviewers.
Data visualization: InfoGram 201
Students will use datasets to build more advanced maps and single chart graphics.
Don’t count words. Make your words count.
Writing concise, to the point stories isn’t about cutting until you’re under the limit. It’s about writing the story with the right words and nothing more. We’ll talk about finding the one thing that will drive your story, how a zero draft can start you in the right place, the magic of reading aloud and the secret sauce of short yet authoritative writing (that one, as they say, may shock you).