The team discussed Why YouTube was such a good opportunity for our newsrooms and went through the Anatomy of a YouTube SEO Win. Tim Gardner went through SEO best practices for Winter Olympics and Paul Berry reviewed SEO best practices for NFL playoffs and Super Bowl. Megan Bridgeman presented a thoughtful case study on how Des Moines covered the John Deere/UAW Strike. Lots of great tips and ideas to steal this month.
More training on SEO:
Evergreen Content and Search: An Expert Panel
Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.
SEO Champions: October Deep Dive
The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.
SEO Champions: September Deep Dive
The September call focused on general election and hurricane search strategies, optimizing YouTube Shorts and discussed the impact of the Google Helpful Content update.