SEO Champions – November 2021 Deep Dive

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    • The Team discusses gallery and image optimization, holiday season evergreen and optimizing the Field of Dreams game.

    Archive MigrationDownload
    Gallery and Image OptimizationDownload
    Optimizing holiday evergreen contentDownload
    Field of Dreams case studyDownload

    Video: November 2021 SEO champions call

    More training on SEO:

    How to move searchers through the subscriber funnel

    Using your unique content to turn visitors into subscribers.

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    • How to use heat maps

    Heat maps are a great resource to help determine the best times for publishing a story.

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    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • SEO Champions: October Deep Dive

    The team discussed Holiday evergreen strategies, Hurricane Ian coverage and what steps to take between now and Election Day to ensure top ranking for our Midterm content.

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