Reporters toolkit for search

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    • Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.

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    More training on Reporting & Writing:

    Converting criminal justice coverage to social justice coverage

    A conversation around how social justice storytelling can help humanize even the most tragic of stories and how we can ensure our reporting serves both our communities and our readership goals.

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    • Covering retail and inflation

    Learn how to use tools like Google Shopping, Keepa and CamelCamelCamel to track prices. Also: How to use the Consumer Price Index, use inflation calculators and other tools for tracking prices and fraudulent online sellers/reviewers.

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    • Evergreen Content and Search: An Expert Panel

    Evergreen experts from USA TODAY and the USA TODAY NETWORK discuss ongoing initiatives and offer tips for newsrooms who want to start their own evergreen program.

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    • Don’t count words. Make your words count.

    Writing concise, to the point stories isn’t about cutting until you’re under the limit. It’s about writing the story with the right words and nothing more. We’ll talk about finding the one thing that will drive your story, how a zero draft can start you in the right place, the magic of reading aloud and the secret sauce of short yet authoritative writing (that one, as they say, may shock you).

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