Reporters toolkit for search

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    • Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.

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    More training on Reporting & Writing:

    SEO Champions – October 2021 Deep Dive

    The SEO champions team reviewed an interesting Google Trends top-of-funnel case study, discussed YouTube SEO recommendations and generated plenty of content ideas to steal from the Fall & Holiday Season […]

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    • Election SEO resources

    Here is the complete toolkit for reporters, editors and SEO champions seeking to optimizing local and national elections.

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    • News values and judgment

    We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.

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    • Improving our relationship with readers

    A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content  – and making sure we deliver.

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