More training on Reporting & Writing:
SEO Champions – October 2021 Deep Dive
The SEO champions team reviewed an interesting Google Trends top-of-funnel case study, discussed YouTube SEO recommendations and generated plenty of content ideas to steal from the Fall & Holiday Season […]
Election SEO resources
Here is the complete toolkit for reporters, editors and SEO champions seeking to optimizing local and national elections.
News values and judgment
We tackle the fundamentals of what makes a story newsworthy, the essential practices of journalists and the shared values that differentiate journalism from other forms of content and storytelling.
Improving our relationship with readers
A primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.