Reporters toolkit for search

Skill:

Level:

Use this tool to track and visualize search trends on Google. You can compare terms or sub-topics, and use the tool to compare keywords you can use in SEO tags and headlines. The comparison graphics, maps and list are easy to embed and share.

Reporting-Toolkit Download

More training on Reporting & Writing:

Google Earth Studio

Learn how to use Google Earth Studio, Google Earth Pro, Google Earth Timelapse and Earth Measure Tool with training by author and data journalism expert Mike Reilley.

Skill:

Level:

How to move searchers through the subscriber funnel

Using your unique content to turn visitors into subscribers.

Skill:

Level:

How to use heat maps

Heat maps are a great resource to help determine the best times for publishing a story.

Skill:

Level:

To the Point 101 — Why we’re doing it and what successful TTP looks like

We know our younger digital readers are seeking scannable, easy-to-digest content. Here’s what it is (and isn’t), how our efforts so far are helping us reach readers with premium and metered content and some successful examples on how newsrooms are putting it to use and making it a priority.