Our reporting time has never been more valuable — every story we write needs to reach an audience, prompting illumination and change. Understanding who our audiences are, the reasons they seek us out and how we can earn and keep their support is essential to building a sustainable plan for journalism’s future. This is a primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
More training on Metrics tools:
Google Trends 301
How to download data from the Google Trends store and create Flourish graphics with it. Also: Tracking midterm election issues and candidates. How can you use Trends during an election?
Reddit: How journalists can use the platform to grow audience, find sources and more
With 430 million active users, Reddit is a gold mine of opportunity for journalists — but diving in can be challenging. In this session, we’ll help you learn how to confidently navigate the platform to discover and promote stories, find sources, cultivate relationships with new and existing audiences, and more.
Protected: Google MyMaps 301
There is no excerpt because this is a protected post.