Improving our relationship with readers
Our reporting time has never been more valuable — every story we write needs to reach an audience, prompting illumination and change. Understanding who our audiences are, the reasons they seek us out and how we can earn and keep their support is essential to building a sustainable plan for journalism’s future. This is a primer on the the audience funnel. First, we will do an audience health checkup and what we can do to help move readers through the loyalty funnel. Then we explore what a reader NEEDS from our content – and making sure we deliver.
More training on Reporting & Writing:
How to Automate Data-Driven Stories
Learn how to write data-driven templates in this content automation training for reporters and editors.
IMPACT Tracker 201
Learn what you can do now to design your journalism for greater impact, whether you’re leading a newsroom, reporting, taking pictures or planning a launch strategy. Featuring a team led by Anjanette Delgado of Detroit Free Press.
The Business of Covering Food and Restaurants
Tips for searching and finding data in coverage of the food and restaurant industry.
Covering Natural Disasters: Preparedness Training
There are multiple resources journalists can prepare ahead of a natural disaster. Data + Journalism author and trainer Mike Reilley of University of Illinois-Chicago walks USA TODAY Network journalists through tools you may not have considered using.